
Arc Worldwide
@arcww
Arc activates brands and changes behavior by understanding people through the lens of a shopper
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http://arcww.com/ 30-11-2015 19:11:30
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Excited to see our own CSO, Elizabeth Harris and Publicis Groupe's Employee Resource Group, Sages, featured in the The Boston Globe! Great highlight of our commitment to ending age discrimination in the workplace. Way to go! bostonglobe.com/2022/04/07/met…

Congrats to Kelsey Eliason for being named a 2022 Rising Star by Chicago Ad Fed! Apart from developing amazing concepts and copy, Kelsey is a leading advocate for mental health and wellbeing. We’re looking forward to joining her on April 13th. chicagoadfed.org/event/2022-ris…



Tomorrow, our Chief Strategy Officer Elizabeth Harris will join an exciting panel of experts at #Revolutionize2022 with Bank of America, MassMutual and Benchmark Senior Living to discuss the reimagination and redirection of the future of aging. Go Elizabeth!


Elizabeth Harris of Arc Worldwide implores marketers to reevaluate their target market - age 50+ make up a huge percentage of brand evangelists with income to spend.

“What we’re seeing in advertising, we think of as culture.” an astute observation by Elizabeth Harris Arc Worldwide. We need to see more age diversity in advertising.


When you look your best, you play your best. We worked together with Unilever, the official men's personal care products of the NCAA NCAA Men's Final Four, and H-E-B to provide the top student barbers of Texas an opportunity to pursue their passions. Check it out: arcww.com/news/texas-bar…




In observance of #MentalHealthAwarenessMonth, we spoke with 2022 Chicago Ad Fed Rising Star, Kelsey Eliason (ACD/CW), about mental health advocacy and her take on how industry professionals can begin to prioritize their total wellbeing. bit.ly/3whxKy6



Congrats to Diageo News on earning Gold in the Multi-Brand Shopper Solution category with “Spirits To Fit Your Lifestyle.” #Effies



"Making something that someone else is going to like—once I wrapped my arms around that idea, I became a much better ad creative." Spent #2minuteswith … Matthew Weiner, CCO of Arc Worldwide: bit.ly/3wZfH0z
