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Looking forward to the Pikasso d’Or awards (Pikasso) tomorrow where best out-of-home advertising in Lebanon will be celebrated 🔥 #oohads #oohmedia #advertising #creativeads #lebanonadvertising #OOH #DOOH #pikassodor #awards #advertisingawards

While Lebanon waits for its new government to form, Happy—Spinney’s lil’ bro— has stepped in as the ‘Ambassador of Happiness.’ A 2-word outdoor ad that nails moment marketing and perfectly aligns with the brand’s vibe.

A lot has changed when it comes to artificial Intelligence.. The major concern that keeps coming is ethics in AI development.. Here is a good talk on the AI ethic matter..

Refreshing to see ArabAd’s name & signature covers proudly displayed on unipoles along the Beirut-Jounieh highway. ‘Communication is what binds us’– and right now, it’s the perfect reminder to keep it gearing the right way 😉 #ooh #arabad #oohad #oohmedia #lebabon

If you’re into AI, this one is for you! Aibsolutly!

Vintage issues of ArabAd, spotlighting Lebanon's vibrant adland 👇🏻 while the 2025 Lebanon special is being cooked.. ArabAd has been the Middle East’s go-to Advertising & Communications magazine since 1986.

Exotica nails it again! And we love it🌷 —— #lebanonadvertising #MothersDay

Big like for this! With this spot on tagline—“everyone wants a pair”— Nike has turned a viral photo from the Argentina-Chile Copa America 2024 match into an effective #advertising. They just captioned it.. 😉 Simple idea, strong move! #creativeads #photography

.Dreamies Cat Treats’s caught our attention with this creative OOH ad display, only for Mark Tutssel to highlight its similarity to Friskies’. It prompts a closer look at the role of originality in #advertising. Are recycled ideas stifling genuine creativity? #CopycatAdvertising #OOH

We are so loving the cover Leo Burnett MEA Beirut created for the Lebanon special edition. It’s almost illegal how good it looks. It also looks like a canvas open for play. إِحْياءْ it reads and revival it is‼️ So we are throwing a cover challenge at you. Head to insta for more.

White Square Mass Media Jury chaired by Ghada Azzi, our CEO/ managing editor (Ghada W. Azzi) met yesterday. Media leaders from Beirut to Bangkok gathered to sift through creative sparks within 150+ entries from 38 countries. Stay tuned— maybe one local win is around the corner ;)