Day 2 of the #YieldmoSmartSummit has kicked off!

"No matter how great your advertising creative is, you still need the right strategy and execution to succeed in your marketing campaign."- Alex Johnston #YieldmoSmartSummit

"Advertising is a measurable language"- David Sebag, Creative Product Leader, Yieldmo #YieldmoSmartSummit

"In 2023, companies will be tasked with discovering and targeting new audiences in order to achieve the best results."- Mark Walker, Direct Digital Holdings #YieldmoSmartSummit

"The publishers that will thrive in 2023 are those who can effectively harness technology and define their audiences" - Matthew Papa, @captify #YieldmoSmartSummit

"Programmatic is all about finding the highest yield and diversifying to drive growth." - Jeremy Fass, The Arena Group #YieldmoSmartSummit

"Attention is at the center of everything we do at Yieldmo. Optimizing for attention leads to improved performance across all metrics." - Alex Johnston, Principal Product Manager, Yieldmo #YieldmoSmartSummit

"In a world without third-party cookies, direct access to first-party data is the key to longevity in the market." - Lucia Mastromauro #YieldmoSmartSummit

"CTV adds value to marketers' media plans, and we are trying to find ways to simplify the path to understanding which publishers should be prioritized." - Esra Bacher, @GroupMWorldwide #YieldmoSmartSummit

"In 2023 we need to rethink the commercial break in the age of binge-watching. We must challenge the industry to think outside the box and develop new ways to serve ads to viewers."-Dan Callahan, FOX #YieldmoSmartSummit

We are back from the breakout sessions and ready to close out day 2 with a keynote session featuring our very own Jeremy Steinberg and the CEO of The Arena Group Ross Levinsohn #YieldmoSmartSummit

"One of the smartest decisions we made at The Arena Group was to always prioritize treating our team with respect. People are the ultimate asset in any organization." - Ross Levinsohn, The Arena Group #YieldmoSmartSummit

"The ability to monetize and serve great content to consumers has never been better for marketers. It's what keeps me going" - Ross Levinsohn, The Arena Group #YieldmoSmartSummit

Day 2 of the #YieldmoSmartSummit was all about using data and technology to drive efficiency and innovation in the industry. The day ended with a cocktail reception and dinner. Thank you to all of our clients that attended!

AI is revolutionizing the advertising industry and helping brands reach their target audience more effectively. From maximizing ad potential to tailoring ad experiences, AI is a game-changer for the industry. Read more from our very own John Tigg here: thedrum.com/profile/yieldm…

Happy Diwali to everyone that celebrates! May this season bring joy, love, and prosperity.

Are you tired of your ad creative not performing as well as you want it to? Check out Yieldmo's Dynamic Format Optimization (DFO). DFO uses machine learning to optimize ad formats in real time and can improve performance by 30-50%. Watch the video to learn more.

Are you ready for awards season? Our off-the-shelf deal covers all the major award shows and features top entertainment sites and publications. Don't miss out on all the red carpet glamour and major wins. Reach out to our team to activate.

Congratulations to our very own Indu Narayan for winning the Timmy Awards Best Tech Manager! Keep up the amazing work and inspiring those around you. #yieldmates

Happy Halloween! We hope you have a spooktacular day.