Connected TV is one of the fastest-growing ad channels — yet one of the hardest to measure. No clicks. Cross-device conversions. Halo effects across Shopify, Amazon, and retail. Traditional attribution simply can’t keep up. That’s where incrementality testing changes the game —

We’re proud to welcome Lauren Lauth as our VP of Measurement! Lauren brings deep expertise in the CPG space and a proven track record helping brands connect marketing investment to measurable business outcomes.

Yesterday, Meta released a blog post calling for attribution models to be calibrated with incrementality tests, continuing their call for advertisers to use a "suite of truth" instead of relying solely on attribution. This is the exact principle that WorkMagic was built on.

Most marketers analyze creative through clicks, CTRs, and ROAS — but if the underlying measurement isn’t accurate, you’re not getting the full picture. WorkMagic’s Creative Insights solves that by using incrementality-adjusted attribution, giving you a reliable foundation to

We’re thrilled to welcome Nicole Glon to the team! Our partners are at the heart of what we do, and Nicole’s passion for building meaningful relationships — both professionally and through her volunteer work — perfectly embodies that spirit. Excited to have you with us, Nicole!

From @meta to Amazon to Beats by Dre, Patrick’s career has been all about turning data into action and partnerships into performance. His mix of analytical storytelling and endurance (5x IRONMAN finisher!) perfectly matches our culture of grit and growth. Excited to have you on

Honored to be featured in the latest case study by Snapchat For Business — highlighting our partnership with Comfrt and the incredible results they achieved through Snap and WorkMagic. 📈 Year to date, Comfrt has achieved: • 79% new customer rate • 85% lift in new site

Honored to be mentioned at Snap Inc.'s earnings call this week — highlighting our partnership with @Comfrt and the incredible results they’ve seen through Snap + WorkMagic. As heard on the call: “Comfrt leveraged their Snap campaign to scale faster and reached an incremental

Over 1-in-5 WorkMagic brands now use Axon by @applovin in their marketing mix. Here's what True Classic and @bryanecano saw: - 3x higher iROAS than last-click suggested - 56% of Axon sales came from new customers - A 3.14% halo lift on Amazon orders The clarity WorkMagic

Most brands struggle to make data truly actionable. At Jordan Craig, every team — from paid to email to Amazon — checks the same dashboard every day. No silos. No confusion. As Robert Varon, Director of Marketing, puts it: “Everyone can use it. Everyone signs in and sees the

Every day’s a test day at Jordan Craig “There hasn’t been one day this year where we haven’t been running an incrementality test — and honestly, every single day we’re running two.” At Jordan Craig, testing isn’t a campaign — it’s a part of their culture. Different geos,