Do you have the feeling something has gone wrong in #marketing? Our friend @jonitkin wrote a fantastic piece for 42/ about it. On this short thread, you will find a couple of concepts he brings to light that question the essence of marketing + link to the essay. 🧵 🧵

Go to @drawl juan Pretty easy to look ahead and see that in 5 years “Figma” no longer exists and it’s just a web version of illustrator.

Another reminder. There’s been staggering deaths and out break of diseases as there’s no access to clean drinking water. Anything helps including raising awareness.

1/ We've been quietly rolling out our B2B Performance Creatives service. Most B2B Creatives are bad & good creatives can make a difference (we've seen as much as 35% reduction in CPA)

8/ Ogilvy on Advertising Lessons: • Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points. •The headlines which work best are those which promise the reader a benefit.

If only I had taken a decision at 12.05pm to invest in TFSA :(

1/ We are building a private benchmark group for B2B SaaS Companies ($5M+ in ARR) who use HubSpot. Free to join and it'll show you how your funnel metrics (pipeline, time to close, new contacts, MQLs / SQLs) stack up against similar companies.

Hey y’all - I’ll be on a panel with amazing folks like ⁦Asia Orangio ✨⁩ // ⁦Ramli John⁩ // ⁦Marc Thomas isn't here right now⁩ tomorrow. Be sure to register. swipefiles.com/summit

This is a lot of hard work from the team and I am super excited to see it live! Incredible amount learning & those illustrations 🤩🤩🤩

Attribution is a tricky subject that most marketers feel strongly about 💥💥💥 That's why we wrote an essay explaining some of the most common attribution models and how you can use them in your marketing campaigns. Some of the key points we discuss here 🧵 🧵

If you were at #demand event - you missed this beautiful video our team made for the event (in under 48 hours may I add)

Goooooo get a copy!!!!

Our FB playbook for B2B SaaS is out Folks! Below are the 6 key elements of our playbook in how 42 leverages its FB ad campaigns 🧵 🧵 If you think, we missed out on something don’t forget to share your unique playbook ideas with us. Link for full article on the last tweet↓

So So proud of rext.in . What a man🫡!