Nebuta Matsuri, held every August 2-7, is widely considered one of Northern Japan's most iconic festivals. Processions of grandiose, hand-crafted floats depicting fantastical scenes attract more than 3 million visitors each year! japan.travel/en/spot/465/

Hyottoko refers to the quirky, smiling character often seen in Japan's folk dances and comedy performances. One of Japan's largest Hyottoko dance festivals is held the first Saturday of August in Hyuga, Miyazaki! japan.travel/en/spot/468/

Tanabata, the star festival, pays tribute to the legend of two lovers separated by the Milky Way. Japan's largest Tanabata festival is held in Sendai from August 6-8, its downtown shopping arcades are adorned with all sorts of colourful decorations! japan.travel/en/spot/423/

Held on August 7 in Ichikawamisato, the Shinmei Fireworks Festival sees approximately 20,000 fireworks set off, with the climax being a huge flower-like effect 500 meters in diameter causing such a big shockwave that you'll feel it in your bones! japan.travel/en/spot/189/

Omori in Iwami Ginzan, Shimane, is a historic gem known for its well-preserved Edo-period charm. Once a bustling silver mining hub, it’s now part of the UNESCO World Heritage Iwami Ginzan Silver Mine. Discover Japan’s rich heritage through its historic streets and architecture!

Kamakura, an hour from Tokyo, is great for a day trip with historic sites and nature. But why rush? Stay overnight to delve deeper into the area, taste the local dishes, and soak in the coastal atmosphere⛱️ japan.travel/en/destination…

#TokaidoShinkansen🚄 marks its 60th anniversary this year. As a symbol of Japan's modernization, construction began in 1959. Trial runs started in July 1964, followed by a public test run in August, covering Tokyo and Shin-Osaka in 4 hours. Full movie👉youtu.be/sPEFLzaHX_0

Enjoy taiko drums, concerts, ethnic foods, and more as the world becomes one on Sado Island japan.travel/en/spot/255/

First held in 2004 as the 50th anniversary of Niigata Sake Brewers Association, the early spring おちょこちゃん@新潟SAKEフェア2024開催決定！（9月は佐渡島でも初開催！！） has transformed into an enormous annual extravaganza that attracts over 100,000 sake lovers from Japan and overseas. japan.travel/en/spot/1431/

The “Find Japan's Treasures” campaign introduces the charms of local Japan. Simply read about one of Japan's lesser-known cities and fill out a questionnaire, and you'll be entered for a chance to win a round-trip ticket to Japan! More info: japan.travel/en/ca/news/dis… #JNTOpartner

Now live on our Travellers' Blog page! From sandy shores to tropical fruits, writer Diana Koa recalls her experience with the vivid nature and culture of Ishigaki, in Okinawa's Yaeyama Islands: japan.travel/en/ca/travelle…

In part two of her Traveller's Blog, writer Diana Koa recounts her journey to view the elusive Sagaribana - a type of flower which blooms for a short period before the crack of dawn! Read more on our website: japan.travel/en/ca/travelle…

Upcycling project Osaka Metro クリエイト puts Osaka Metro subway cars 🚇 on track for life after retirement! Osaka Metro Co., Ltd. teams with local businesses and creators to make hand strap tote bags, tables using subway doors themselves, & more. lnky.jp/yAv3KCg #GlobalGoals #SDGs

September 1-3 is this year's Owara Kaze no Bon festival, in #Toyama prefecture! An enchanting folk festival with mysterious songs and beautiful dances, Owara Kaze no Bon originated over 300 years as a ritual to appease nature in hope of a fruitful harvest japan.travel/en/spot/246/

August 31st welcomes another year of #Akita prefecture's Omagari #Fireworks Festival! In addition to being Tohoku's largest fireworks extravaganza, this event doubles as a national competition, with pyrotechnicians compete for the Prime Minister's Prize. japan.travel/en/spot/500/

From frozen lakes to twisted temples; from labyrinthian luxury inns to gorgeous valleys #Fukushima prefecture is home to all manner of sights to behold. Less than two hours from Tokyo by bullet train will bring you to the heartland of these hidden gems. tinyurl.com/3jmwub26

September is here, and #Oden weather is nearly upon us! Vegetables, fishcakes, eggs and more are simmered in a hearty broth, and sold at vendors and convenience stores throughout Japan. Customers can mix and match ingredients as they see fit. Tell us your fave in the comments!

A glimpse from the stone lantern👀 ／ #EXPO2025 opens on Apr. 13 (Sun), 2025! 220 days to go until the opening🎉 ＼ Filming location: Kasugataisha Shrine (Nara City, Nara Prefecture) #EXPO2025 #MYAKUMYAKUsJapanTrip

A rare festival that combines Buddhism and Shintoism with song, dance, and clashing floats, Kakunodate Festival alights the Akita town with dramatic flare this year from September 7th-9th. Read More: tinyurl.com/mrx3jdkk