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Agencies are increasingly promising AI benefits in their pitches. These are framed in the context of improved efficiency but that isn't always the case. Learn what the questions a procurement or marketer should be asking their agency when it comes to AI. hubs.la/Q03h793m0

This week on the Managing Marketing Podcast Mutinex CEO Henry Innis joins Ellie Angell for a frank exchange on the evolution of marketing mix modelling. What is it? What are the strenghts and weaknesses and how are marketers using them for better outcome? hubs.la/Q03hlRNV0

What's keeping the media industry up at night in 2025? Transparency, talent, agency trust & more. Dive into the key issues revealed in TrinityP3’s latest survey. hubs.la/Q03jqYwy0

There has never been a more exciting time to be a marketer but it is also one of the most challenging roles in a business. This week Managing Marketing podcast sees Darren Woolley sit down with Emma Logan to discuss the challenges facing marketing leaders. hubs.la/Q03hlZ-m0

How do you ensure your agency is focused on the right commercial objectives? There are a number of ways to achieve this. In this piece, Ellie Angell talks about value outputs and performance based models and how they can work for both marketer and agency. hubs.la/Q03k1CCN0

This week on the podcast, Bonnie MacTavish and Ahmed Meer talk about what guides their decision making in creating successful human connection with clients and for their customers when changing technology. hubs.la/Q03k1zmh0

How should marketers define value when it comes to their agency relationships? Darren Woolley tackles the best way to build and define a value based compensation model for your agency. hubs.la/Q03l8bKB0

This week on Managing Marketing we hear from Alex Myers on how he built his agency Manifest and how it has become one of the most highly awarded creative independent networks worldwide, receiving hundreds of industry accolades. hubs.la/Q03kmJr00

Many agencies talk about the struggle they have with a client getting a fair fee. In this deep dive TrinityP3's Darren Woolley talks about the limitations of input cost models and what are the alternative fee models. hubs.la/Q03lZClh0

This week Scope 3's June Cheung and Darren discuss the Implications of AI on decarbonisation for the advertising sector. In a broad discussion there cover the question of is AI a threat to carbon emissions reduction or can it also be an opportunity? hubs.la/Q03kmQgc0

What are some of the traps and pitfalls of developing an output-based agency fee model? TrinityP3's Darren Woolley breaksdown some of the possible issues that can arise in moving to such agency fee models hubs.ly/Q03lZh790

This week's Podcast has three special guests: TrinityP3's very own Kate Gunby, Anton Buchner and Adrian Treahy. The team discuss how marketers navigate the ad tech space and find the right solutions and avoid the traps many marketers often fall into. hubs.la/Q03kmZGc0

What are the challenges of moving to an output based agency model? In an era where AI is significantly impacting the agency business model more and more marketers are looking at such models. hubs.la/Q03p8k3s0

This week on Managing Marketing we hear from Leandro Perez, Senior Vice President and CMO of Salesforce ANZ about how humans are now working with AI agents to deliver better business, brand and customer experiences. hubs.la/Q03p8j-P0

When should an advertiser pay pitch fees? This is a complex question which TrinityP3's Nathan Hodges unpacks this complex question and looks at not just should you pay but if so how do you determine how much. hubs.la/Q03qBL4J0

This week we hear from Meta's Harry Lowes on the big changes and exciting opportunities for marketers in an AI-fuelled landscape: speed and customisation at scale, better measurement techniques, and the evolving experiences with wearables. hubs.la/Q03qP1qT0

One of the most common complaints we hear about pitching is that the process can take too long. This week TrinityP3's Kylie Ridler-Dutton breaks down the reasons why the process can take too long and ways to avoid this from happening in your pitch. hubs.la/Q03rprn60

This week the TrinityP3 team do a deep dive on TrinityP3's State of the Pitch research. TrinityP3 consultants Kylie Ridler-Dutton, Nathan Hodges, Nick Hand and Stephen Wright share thoughts on the report and what the lessons are for marketers and agencies. hubs.la/Q03rprGP0

Do you need to review your incumbent agency? If so – don’t immediately move to launch a pitch argues Ellie Angell. This week Ellie talks about why pitching shouldn't be the default option. hubs.la/Q03szV870

This week Darren talks to the team from experience marketing agency GPJ. In a fragmented media world brand experiences are beocoming more and more important and Darren and Troy talk about how they create memorable and effective consumer experiences. hubs.la/Q03sQpYJ0