Writing guidelines on how to write a good SEO site description. #1 It needs to make sense #2 it needs to make sense out of context. What's your fave advice on this?

#3 Users must understand if clicking the item will get them somewhere that is useful to them.

It's often a wrestle to get subject matter experts to understand they're not experts in making or writing websites. I say they're gold for us, and we're gold for them #webcolab #SMEbuyin #informationarchitecture #cowriting

Clear roles and responsibilities. It doesn't stymie collaboration, it helps it thrive. People who know they are valued and understand their space and place, can and will reach out. Who does what. - write it down!

Exploring the current range of free cloud-based document management systems that are available for a community group I am involved in. Nothing standing out at the moment.

It's good to mix the big stuff with small things. I just set up google drive and google groups for a medium-sized NGO which was still collaborating on documents via email attachments, and managing its large email lists with individual emails. #dmsite #googledrive #nocost #colab

Hey Air New Zealand nowhere in the "checking in" or “before flying" section of your website does it tell me what time I need to check in by. You should fix that.

I reckon someone got it right when setting up NZ's Covid-19 site. Looks like they made an early decision about what belongs on that (advice for public) and what belongs on our Ministry of Health site (everything else). So often it's blurry and confused.

Almost every school parent in NZ is looking up when term starts and what their kid needs. Term start dates and stationery lists should be front and centre of your school website. Not on a PDF document, or behind a sign in, in a 2020 email or just on a piece of paper. #makeiteasy

Thinking about immediately meaningful labels versus the beauty of short labels especially in a mobile age. 1/2

If it's obvious and meaningful and memorable to the user as soon as they open the label/menu item, then sometimes brevity wins. 2/2

One of my current projects. x.com/Chrometoaster/…

A great day writing guidelines for a tagging taxonomy. My fave bits of advice are Meaningful, Understood out of context, Unique. Yours?

Back in Microsoft SharePoint land and a juicy large intranet. Three features that should never have been ditched: Site Directory; My links; Newsfeed

Another Writers' Festival, Another Booking Online Vortex of Doom. #UsabilityDespair

In France, discovering that NZ usability is miles ahead.