Passion isn’t optional in this industry. When I asked Darwin Fletcher (CanExec) about his 17 years of running events, he didn’t hesitate: cannabis leaders are the most passionate by far. And he’s right. The ones who remain in this industry are here because they believe in

The expectation on budtenders is almost superhuman. Hundreds of SKUs. Constantly changing menus. Conflicting data on strains, terpenes, cannabinoids. And on top of that, they’re expected to educate every type of customer who walks through the door. As Noel Burkman said in our

One thing that sets cannabis apart from other industries? Approachability. In steel, media, and plenty of other sectors, there are people who put themselves on a pedestal. But in cannabis, the leaders I’ve met are accessible. They’ll sit down at lunch, answer questions, and

📣 From Critics to Confidence On Legacies Live, Trevor Dayton (VP Merchandising, OCS) shared how feedback — even the harshest criticism — has been fuel for improvement. For the past few years, the OCS team has been heads down, refining their role in an industry that had no

In Under Glass, JP White, Senior Manager, Post-Harvest at Pure Sunfarms, a Village Farms International Inc. company, doesn’t mince words: “There are many ways to ruin the crop… some companies make the decision to just ship it. But all you have in this business is your reputation

SMS in cannabis? Still broken. Carriers don’t want the messages, Google won’t run the ads, and even if it slips through—it’s templated, stripped, and routed through blank pages before a deal ever shows. That’s wasted spend + frustrated customers. There are better ways to reach

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“Direct Delivery’s time to shine.” 🌿 With all 40 government-run BC c🌿nn🌿bis stores closed during the strike, customers are flowing into private shops — and that’s creating opportunity. Retailers finally get to tell the story of local producers and direct delivery — showing

Most people chase the prettiest flower. Tim Powers chases resin. In our latest Legacies Live, Tim — Founder of Kind Selections , broke down what really matters in cultivation. “I’m not looking for the prettiest flower… I’m looking for resin.” Because not every cultivar that

“I’ll take one medication, please.” That’s the analogy Ife Abiola (MD), co-founder of DeMonet, used during our Legacies LIVE conversation — and it nails the absurdity of how medical cannabis education has been handled. Imagine walking into a pharmacy, asking for a medication,

Before Kind Selections became a respected name — it was a protest. In this Legacies Live clip, Tim Powers shares how his journey started with activism, not ambition. “I just thought it was right. We shouldn’t be criminals. Kind Selections was a bit of a protest — cannabis was

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“If something doesn’t have side effects… it doesn’t work.” That line from Ife Abiola (MD), co-founder of DeMonet, was a eureka moment during our Legacies Live conversation. In the cannabis space, we love to celebrate the plant — and for good reason. But pretending it’s perfect

“Stop wasting energy on what you can’t control. Focus on your data, your supply, your story — that’s where brands win.” 🎥 Clip from Legacies Live with Trevor Dayton (OCS)

At one point, being legacy in cannabis was a badge of honour — it meant you came from the culture, not the corporate boardroom. But in my recent Legacies Live with Steven George Conville of Kronic Relief, he put it bluntly: “Legacy doesn’t mean sh*t. It gives you status in

“I don’t care where you fall on the spectrum — cannabis is medicine.” But as Emma Andrews (Nextleaf Solutions) explains, the real innovation isn’t just in products… it’s in how we talk about them. How do you educate the wellness consumer while staying compliant? That’s the

Cannabis isn’t just THC or CBD. As Dr. Ife of DeMonet explains, it’s a buffet of cannabinoids — each with unique effects and potential for wellness. The future of cannabis isn’t one-size-fits-all. It’s personalized, informed, and science-driven.