Bang on, Mark Ritson. Peter Field and I found that, of all the brand metrics that advertisers commonly track, “trust” is the one that is LEAST correlated with business success. Campaigns that focus on improving trust tend to underperform.

Durhmism #2856: Family: love is in our DNA. The great gift of family life is to be intimately acquainted with people you might never even introduce yourself to, had life not done it for you. The family is one of nature's masterpieces.

Comparing Tesla's Spending on R&D and Marketing Per Car to Other Automakers visualcapitalist.com/comparing-tesl…

The horror of marketers’ strategic bankruptcy is about to be laid bare marketingweek.com/mark-ritson-be…

Captain Kirk inspire, it is cool! just good!

If Your Company Were a Political Party, Which Would It Be? | INSEAD Knowledge knowledge.insead.edu/blog/insead-bl… via INSEAD Knowledge

Durhamism #2859: Half the annoyances of life will disappear if one is only patient under them. Almost all the other half will go the same way if one does not worry over them. Find patience or it will never find you. He who says Patience, says Courage, Endurance, Strength.

The Moment You Stand | Stand Up To Cancer youtu.be/CXVJPujYMgM via YouTube

Beyond reasonable doubt campaignlive.co.uk/article/beyond… via @campaignmag

How Does Your Personality Type Affect Your Income? visualcapitalist.com/myers-briggs-p…

Durhamism #2861: The trained nurse has become one of the great blessings of humanity, taking a place beside the physician and the priest, and not inferior to either in the mission.When you're a nurse you know that every day you will touch a life or a life will touch yours.

Durhamism #2862: Eat lightly, breathe deeply, live moderately, cultivate cheerfulness, and maintain an interest in life. Life expectancy would grow by leaps and bounds if green vegetables smelled as good as bacon.

Durhamism #2867: You have failed, and who has not? You have risen, and, lifting the blind, have greeted the sun and said, "This will be my best day, this day will count. Don't be ashamed to fail. Be too proud to cease trying.

Durhamism #2874: nurses dispense comfort care and compassion with out even a description