My standards to get on a call these days are: "Are you dying?" If not let's talk on Slack.

#1 skill for an email strategist is understanding data. And i'm not talking about a few metrics in Klaviyo or seeing a few reviews and drawing obvious conclusions. To be good you need to understand subscriptions, churn reasons, chargebacks, repurchase rates, surveys...

Best thing about Black Friday is you can ride the wagon until the wheels fall off by pushing email marketing to the limit. Then the rest of the year, you have an idea of how much you can push a list.

The longer I run the Agency model the less I like it. There's real money to be made by giving a LOT more attention to each client. Some of our clients have: Subscriptions, Memberships, One time products, High ticket all in one. That gives massive opportunity for revenue just

Some brands are sending the ugliest emails I've ever seen. And that is FINE. Not every brand needs to be aesthetic. We have clients with majestic emails, and others with text slapped on a screen. Both can make a LOT of revenue through email. It's really all about who you're

Cloudflare is great until it goes down and takes half the internet down with it.

How many of your customers look at an email and say "Omg I love this aesthetic email design, let me buy!" 0 is likely the answer. People care about offers, and seeing how your product will benefit / solve their problem. Email marketing is about making decisions backed by real

Black Friday is on and it's all about execution, the planning ship has sailed. If you're wanting to strategize at this stage, you're doomed to fail.

Eric dishing the sauce