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No amount of planning for your startup beats launching fast and listening to the market for feedback. Just ship it.

4 years ago, I started learning English from scratch. Today, I write, read and speak it daily. Here are 7 key lessons about mastering a new skill, quickly.

19 Inconvenient Truths you should never easily forget: h/t Dickie Bush 🚢

"Imagine how effective you would be if you weren’t anxious all the time." Naval

1) The obstacle is the way Every hard problem you solve is a moat that others will shrink from. Most people don’t have the stamina for hard work. Challenges completed are insurance policies against competition.

2) Sell your story, not your product Your company isn’t a product, it’s a story. Great stories attract great employees and great customers. Sell your story.

5) Put your best people on the biggest opportunities, not the biggest problems Your best people want to move mountains for you. Let them. Great contributors are attracted to opportunity, not fixing someone else's mistakes.

18) Define outcomes and let your team figure it out Smart people hate being told what to do. Tell them where the company has to get to by when and let them find the way. Course correct along the way...

Growth Occurs Outside Your Comfort Zone

How to kill a startup: Perfectionism

Good landing pages make hundreds. Great landing pages make millions. Here are the 8 pillars every page needs to be great (plus a prize at the end):

Technical detail looks like this!

Get To Work, Urgently Launch as many top ideas as you can. Do each just well enough to tell if they have promise. Most things don't need to be done perfectly to gauge their potential. If something shows promise, dial up your focus and effort on it.

Pitfall #2: Perfectionism Perfectionism is the enemy of execution. Very few things need to be perfect. A sign of good judgment is knowing what those few things are. If you can spend 20% of the time and get 80% of the information, do that.

Pitfall #3: Idea Attachment Don't get attached to your ideas... Most won't work anyway. It can be tempting to root for certain ideas and then stick with them for too long when you should cut and run. Especially if you've had to justify doing it. Watch yourself.

Lie: Your friends will always be there for you. Most of your friends aren’t really your friends. They’re just along for the ride when it’s fun or valuable—they'll disappear when it's not. Your real friends are there when you have nothing to offer in return. Cherish them.

Lie: You have to wait for luck to strike. If you want to get lucky, start increasing your luck surface area. It’s hard to get lucky watching TV at home. It’s easy to get lucky when you’re engaging and learning—physically or digitally. Put yourself in a position to get lucky.

How to create your online business in 2 days with $0: 1. Bubble— Built website 2. Namelix— Awesome name with AI 3. Photosonicai— Generate marketing visuals 4. Buffer— Grow social media 5. Convertkit—Send email 6. Trello— Group Collaboration 7. ProductHunt— Launch

Simple way to get shit done at startups… 1. Just make a decision 2. Understand failing is how you learn 3. Let the market give you feedback 4. Rapidly iterate to improve decision 5. Repeat steps above daily Speed of execution should be your company’s top competitive advantage.