Realized when training a new (short-term) report I never asked what THEIR goals are - what they want to get out of the role. Too caught up in my own vision for it (& the responsibilities I came up with). Will fix that - but #Management: be collaborative. Listen. Empower.

Interesting - is this a healthier pop (or soda), competing with coke zero? Is it Bubly/La Croix with a kick? An alternative to low-cal energy drinks? Or in its own niche... adweek.com/commerce/ocean…

Love this 🧵 (figured it may be more helpful on a Monday - when new positions tend to begin).. fantastic advice for anyone starting a new job. Wish I had this 4 years ago.

👀 [Originally published in Betty #46, Feb. 1997]

There are days I can certainly relate to this - especially any meetings that were unnecessary in the first place (otherwise they're really just postponing to another day.. when you probably already have a calendar full of meetings)

Toronto FC fans, this is... not.. promising. Tomorrow's match was already going to be a (steeply) uphill battle. Hopefully the update isn't true? #TFCLive

A solid campaign - it's clean, simple, pretty inclusive, and best of all, from a marketing point of view... really speaks to the emotional benefits/appeal of a McDonald's breakfast (which I'm all too familiar with), at a time when little treats can really help. #MarketingTwitter

We have watched him do *that* for years, Chris. That’s why we are suggesting to reconsider your position, not because we’re “haters” It will happen again if you don’t. #TFCLive

[CA] Hey Canada LIKE if you got vaccinated on your RIGHT arm RETWEET/SHARE if you got Vaccinated on your LEFT arm!!! #VHCDose2 #COVID19CA #vhcCA

Reasons the US didn’t win today 1. Canada didn’t allow Tim Weah into Canada 2. The field was only 68 yards wide 3. Mexican referee 4. 3pm kickoff time meaning support at home wasn’t present cuz of NFL 5. Field turf causing injuries to Adams and Richards #USMNT #CANMNT

WE ARE CANADA! 🍁 WE ARE GOING TO QATAR! #CANMNT #ForCanada #WCQ

A strong, simple framework for storytelling in marketing.

Surreal cereal brand are making moves with their marketing right now 🚀 They couldn't afford celebrities, so for this campaign they found real people (bus drivers, students) with celebrity names to try out their cereal and give them good reviews * "We didn't check the legals,