Just wanted to wish you a restful holiday and share our favorite festive recipes. 🍪 Cheers to 2022 at last! ✨🥂✨ sponge.io/2021-recipes/

New years resolution: never underspend your #marketing budget again. This template flags over- & under-spending months into the future. ow.ly/6NK550GlqKm #demandgen #demandgeneration #growthmarketing #cmo

Ever been asked, "Is this account browsing our website?" 🙋If you’ve already got #Marketo, it’s a quick win to track specific Opp, customer, or #ABM Contacts visiting key web pages > sponge.io/how-to-track-t… #mopspros #marketonation #marketingoperations #marketingops #salesops

Are you tired of us posting about preference centers yet? 😜 Here is an 8-step tutorial for creating a preference center in #Marketo, from negotiating with Legal to creating fields and programs> ow.ly/zMmz50HmUEL #marketingops #mopspros #marketingoperations #marketonation

Launching a product this year? Use this template below to tease out the specific persona you’re targeting, your unique promise to them, and the evidence that makes it believable > ow.ly/iLtv50HxgtV #productmarketing

Offering a free trial? Struggling to track repeat users? Or to flag when multiple users are from a single company? Here's how to track them in #Marketo > ow.ly/GV9q50HBvEM #abm #marketonation #mopspros #digitalmarketing #saas #demandgen

If your #marketing campaign is jargony, generic, or lame, it's time to reset. Use this campaign template to tease out: 1️⃣ the specific persona you’re targeting 2️⃣ your unique promise to them 3️⃣ the evidence that makes it believable > ow.ly/aSMX50HBw9e #demandgen

Anyone else struggling to have *constructive* debates about #attribution? 🙋‍♀️ Here's a primer that uses real-life scenarios to expose each model's blind spots and biases > ow.ly/MnOw50HIqWN #mopspros #demandgen #cmo #marketing #marketingops #marketingoperations

Remember in September when #Salesforce announced they’re deprecating Workflow Rules and Process Builder? We just revamped our tutorial "How to Re-run Salesforce Lead Assignment Rules", now using Flows > ow.ly/B68H50HOtxg #salesops #salesforceadmin #salesoperations

If you've heard "we're waiting on the white paper" in a #demandgen meeting, this one's for you > ow.ly/xEJa50I8gQU [And spoiler... no one wants to read a white paper! 😬] #marketing #contentmarketing #digitalmarketing #demandgeneration

#Salesforce gives you many ways to build automation: Workflow Rules, Process Builder, Apex, and Flow. Here are the pros/cons of each > ow.ly/9mA450I8hNM #sfdc #salesforceadmin #salesops #salesoperations

We're on a mission to demystify #attribution reporting. And you can get meaningful first touch/last touch reports without having to buy and implement a dedicated attribution tool. Here's how > ow.ly/zhaV50I8iSj #mopspro #marketingops #marketingoperations #cmo

If your #Marketo landing pages have unsecured HTTP URLs, you're missing an SSL certificate. 😬 Luckily this is dead simple to fix, and Marketo does the heavy lifting. Here are the steps > ow.ly/fyVp50IbKxF #mopspros #marketonation

If you’re implementing #Marketo, you may have noticed their docs on configuring SPF and DKIM are really… confusing. Here’s a simpler guide for setting up Marketo domains, SPF, and DKIM > ow.ly/8XOn50IpzFu #marketonation #mopspros #marketingops #marketingoperations

Mask input? Period cost? #Marketo has a lot of unique jargon. Here are definitions, object types, and document links for common Marketo terms > ow.ly/nfEc50IuY9t #mopspros #marketonation #marketingoperations #marketingops #emailmarketing

#mopspros, we're hiring a #marketonation mgr! Sponge: - is a small, women-owned MOPs agency 👯‍♀️ - rejects hustle culture & after-hours work 😍 - contributes *25%* of your salary to 401k 💸 - is fully remote & covers professional house cleaning 🧹 ow.ly/iHVr50IGKV2

🤣 #mopspros 🤣

How did Q1 go? Did campaigns feel chaotic? Flat? Exhausting? Half-assed? If so, this 1-page campaign framework can help build more efficient & compelling campaigns > ow.ly/PITM50ILT7j #marketing #demandgen #digitalmarketing

Flummoxed by columns like “Inferred Metropolitan Area”? There are a bunch of default fields that come out-of-the-box with #Marketo. Here are descriptions & docs for each > ow.ly/7xbW50ISpF8 #mopspros #marketonation #salesforceadmin #marketingops #marketingoperations

Our woman-owned #marketing agency is hiring a #remote Campaign Ops Specialist who has a year of experience building B2B emails. Read the job description > sponge.io/marketing-ops-… #marketonation #marketo #hubspot #marketingops #emailmarketing #sfmc