Today is the last day to register for TOMORROW's Virtual Roundtable! This month we're tackling a topic we know every single person in #email can relate to: fire-fighting. Bring your best tips; we're looking forward to another lively discussion.

Spring has sprung so it's time to make sure your lists are squeaky clean to let the light in. After all, a clean list has better outcomes and is key for a positive sender reputation. If you don't know where to begin, use this handy and quick checklist to get you started.

If there's one thing we know about email, it's that it's resilient. Why? Because it *evolves,* and based on the community's #DearEmail letters, it's clear we are SO here for it today, tomorrow, and beyond. hubs.li/Q03jL-s50

A couple years ago (WOW), we asked some of our #email industry friends to predict how email would change in 2025. Would you believe it...it's time to check how accurate our predictions were! hubs.li/Q03jL-pZ0

Let's have another Virtual Roundtable before we get the chance to meet in person at M3AAWG in June! Join us on Wednesday, May 28 for another spirited discussion about email. Have a topic idea? Let us know in the comments or shoot us an email. Register: hubs.li/Q03jVr_c0

ICMYI: We're doing another Virtual Roundtable on May 28. If you've never attended, here's a little taste of what you can expect, courtesy of Desislava Zhivkova. Register here: hubs.li/Q03jVpkD0

Did you know sudden unsubscribes are actually a sign of a larger problem? We did a deep dive into this email performance red flag so you can better avoid finding yourself on the wrong end of the unsubscribe button. hubs.li/Q03jTZkW0

Headin' to the Inbox Expo in Austin next week? Say 'hi' to our CMO, Lauren Meyer! Email is quite literally her favorite thing to talk about. 💌

Email Industries' Inbox Expo is off to a great start already! Let's make it a great day, email nerds. If you're in Austin, be sure to catch up with our CMO, Lauren Meyer. 💌

Too often, once inbox placement looks “good enough,” optimization stalls. But that surface-level success can hide deeper issues that quietly erode engagement, conversions, and sender reputation over time. Join us for the discussion at our upcoming event: hubs.li/Q03nsnVG0

Wishing safe travels to all of our email abuse-fighting friends attending [redacted] next week. Be sure to chat with our Director of Customer Solutions, Brian Godiksen.

Heading to this week's Snowflake Summit? Say "hi" to Bill Volz and Louis Driving Hawk if you want to connect, grab a coffee, or chat about data, email, or anything in between.

If your transactional emails are delayed, even for an hour, support queues spike, engineers escalate, and customers churn. That’s why email redundancy infrastructure matters. Get resilient delivery + near real-time insight with SocketLabs: hubs.li/Q03pDrT30

Not much time left to save your seat for WEDNESDAY's Virtual Roundtable! This month, our topic will be: “We Did Enough.” - The Pitfalls of Deliverability Complacency Bring your best tips; we're looking forward to another lively discussion. hubs.li/Q03pSZB-0

We can tell you all the best parts about SocketLabs, but honestly, no one says it better than our customers themselves. 💌

Tomorrow is Email Check-in day! If you're a SocketLabs customer and you have a performance, platform or broader email question, please join us at 1pm Eastern. Access details were sent to your inboxes today. We hope to see you there.

Hey Bill, please explain what the heck SMTP ports are and which one people should typically use to send email.

When every email must reach the inbox — especially during mailbox provider outages — reliability matters more than speed. We broke down how you can improve time-to-inbox for your most critical emails. 👉 Read more: hubs.li/Q03tdNmj0

Most email problems don’t start in the campaign. They start in the config: – 1 IP handling 4 traffic types – No domain visibility – Forgotten flows – Faulty suppression logic You can be “successfully sending” and still be in trouble. If something feels off… it probably is.

Before you take off like a firework for the holiday weekend, don't forget to register for our Virtual Roundtable on July 18! This month we'll be talking about how to look back at your performance to chart a clearer, more successful path. hubs.li/Q03vKpz_0