Maybe he’s talking about the story, messaging, intent, strategy, timeliness, and audiences as the primary focus of PR in the professional sense as opposed to the platforms used to amplify that message. Merely having press runs on platforms isn’t necessarily PR. It’s long term.

You’re not wrong. The platforms are absolutely necessary. I’m assuming that the intent behind the tweet you quoted is that the mere amplification of your art on platforms isn’t necessarily PR. But the other components must be present for it to be PR.

🚨Nigeria’s DTigress make history as they become the first team to win 5 consecutive #AfrobasketWomen championships, defeating Mali 78-64 to clinch their 7th continental title💫

5 consecutive what? Impressive!

Seventeen-year-old Nigerian student, Nafisa Abdullah Aminu, has emerged as the ‘World Best in English Language Skills’ at the prestigious 2025 TeenEagle Global Finals held in London, United Kingdom. More details⬇️ afrocritik.com/nafisa-abdulla…

Man, I like the Ayra Starr push. They’ve been playing her songs all day. She has huge world star potential.

“For the sake of our reputation as a literary powerhouse, books like this should not represent the best that this country has to offer in literature.” Ụmụnnanwezuoakụ reviews Michael Afenfia’s “Leave My Bones in Saskatoon” ⬇️ afrocritik.com/michael-afenfi…

I think this is the most critical book review I’ve read this year. Omo!

But Nigerian leaders are wicked shaa. Imagine it was a poor man that did what Kwam1 did, will a government official will tweet this? There is a reason why Nigerians like to say “do you know who I am?”

Where do they breed these kinds of people? Or are they born stupid?

But why will Davido be addressing a troll when he has everlasting banter material replete all over the internet. Why will you expose yourself to that much ridicule?

Congratulations 🎉🎊🍾

I love my job

Nigerian restaurants in LA abeg take it easy with us now. See $20 suya. Haba!!!

People should stop playing with me I swear. I hate scammers!!!

Lmaooo

Yesterday made it exactly 2 years since my first piece for Afrocritik was published — I was still an undergraduate then. Since that time, I've had 82 pieces published and I intend to keep going because I've got so much more to offer and achieve. So yeah it's my workversary🎉🥂

You’re welcome. You’ve been a great addition to the team.