Mobile Studio Keywords: Choose the keywords you want subscribers to use in their text messages. These should be concise, relevant to your campaign, and easy to remember. For instance, a retail store might use keywords like "SALE," "DISCOUNT," or "VIP" for different promotions.

In Marketing Cloud Engagement, MobilePush lets you create and send notifications that encourage use of your app. To target your notifications to the best audience, use data about your users from multiple channels & integrate your push notification. #SFMC #Salesforce #MobileStudio

From: our team of cool marketers To: the cool marketers who follow us Happy October 3rd!

SFMC - An audience represents a collection of contacts that are grouped based on attributes that are used when they receive a message. An audience draws information from a sendable data extension. #AudienceBuilder #SFMC #Salesforce

Data relationships in Salesforce Marketing Cloud's Contact Builder allow users to link data extensions based on a shared column. #SFMC #salesforce #ContactBuilder #Dataextension

In SFMC's Journey Builder, exit criteria determine the conditions under which a contact is removed or "exited" from a journey before completing all the planned steps. #SFMC #JourneyBuilder #Salesforce Salesforce Marketing Cloud

Journey Builder Exit Criteria > These criteria are useful for ensuring that contacts only stay in the journey if they continue to meet specific conditions, optimizing campaign effectiveness and avoiding unnecessary communications. #SFMC #JourneyBuilder Salesforce Marketing Cloud #Salesforce

In Salesforce Marketing Cloud (SFMC) Journey Builder, goals are measurable customer actions that you want to promote or have your customers achieve. #SFMC #JourneyBuilder #Salesforce Salesforce Marketing Cloud

To get the best performance from your journeys, configure Journey Settings to determine when the contact enters a Marketing Cloud Engagement journey and which address Journey Builder uses to message the contact. #SFMC #Journeybuilder #Salesfoce Salesforce Marketing Cloud

Business units let you control access to and the sharing of information. Use the hierarchical structure of business units to control your brand while enabling access to messaging technologies to your users. #SFMC #BU #Salesforce Salesforce Marketing Cloud

The Send Log Data Extension is an ongoing record accessible to users within Marketing Cloud that stores Send-Time data specified by the Admin User, including subscriber specific Attribute data or Unique Use-Case Data Extension row data. #SFMC #Salesforce Salesforce Marketing Cloud #Dataext

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The holiday shopping season is upon us! It's a big time of year for marketers, especially those in charge of email and SMS. So, for this week's #MarketingChats, head to the comments and tell us what your biggest prediction is for this season.

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In the first half of Cyber Week, retailers who used AI and agents in their service experience saw a 9% lift in conversion rate compared to retailers who did not. See the data and trends at our Shopping Insights HQ: sforce.co/3VdVy37

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