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Sexual wellness is huge right now, and the revolution is all femme-led. trueself.com/the-sexual-wel…

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One of the most common things that people see on DMT is what Terrence McKenna described as "machine elves." trueself.com/machine-elves-…

Plenty of humans get anxiety, but so do our beloved furry friends. trueself.com/dog-anxiety-26…

Did you know that the Declaration of Independence was drafted on hemp paper? trueself.com/the-secret-his…

During all those times you rubbed Burt's Bees' peppermint-infused chapstick on in order to feel its strangely refreshing bite, have you ever wondered: Who is the eponymous Burt who started it all?trueself.com/who-is-burt-of…

Bask Suncare wants you to want to wear sunscreen and eradicate skin cancer. trueself.com/bask-sunscreen…

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Electrolytes are "minerals in your body that have an electric charge." But what does that mean in practice? trueself.com/electrolytes-2…

Golde is on a mission to make wellness easy, accessible and fun for all trueself.com/golde-beauty-s…

Colors are great ways to add life and personality to your wardrobe, living space, or makeup routine—and they can also be powerful symbols, ways of enhancing a specific emotion or energy. trueself.com/colors-you-sho…

Spirituality and wellness, refracted through the pinhole of American exceptionalism and capitalism, were always bound to wind up here. trueself.com/it-makes-compl…

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Many of our favorite cleaning products might get rid of stains, but they replace them with substances that are very bad for the environment (and by proxy, for us). trueself.com/eco-friendly-c…

The "#CleanLook" trend isn’t anything but the same old beauty standards repeating themselves over and over again. trueself.com/hailey-bieber-…