Richard Essigs
@richardessigs
Consumer Products | Retail | PG, IBM, EY | first job was stocking shelves, never really left | banned from focus groups | “I don’t work here, sorry”
ID: 732060916225867776
https://www.linkedin.com/in/essigs/ 16-05-2016 04:11:38
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Happened just now at construction site for The Smyth Tresser Blvd. and Washington Blvd. Looked bad early, but fortunately under control after 10-15 minutes without injuries Stamford Fire Stamford Advocate
Line (queue for my mates) in BJ's Wholesale during a weekday morning. Feels a little better each day👍 A focus group of one, so I’ll leave the interpretation of the observation to gurus such as Neil Saunders
I probably shouldn’t admit to having notifications for Neil Saunders activated, but I do want to see the winner of the “lamest merchandising” award from Mall Day. 🤪
The best brand extension during the past few years might be Pedialyte US Sport. Entirely new addressable market from base brand. Well done 👏