Brian Dean of Backlinko has put together a comprehensive guide to SEO copywriting. In this new guide you’ll learn how to write content that appeals to both users and search engines, including some advanced strategies. backlinko.com/seo-copywriting

Responsive Search Ads are a semi-recent addition to Google Ads and Google want every account to start using them. Here's Matt Yeadon to explain more about Responsive Search Ads, the benefits, use cases & things you need to watch out for. youtube.com/watch?v=9mp08y…

In the slew of Google Search announcements from last week, one of the more interesting bits was a section on "passage indexing." This will be a big change when it launches, impacting 7% of all queries. Here's further reading about this announcement. seroundtable.com/google-passage…

Google's John Mueller said that when it comes to Google measuring speed, that sometimes individual slow URLs can potentially impact other faster URLs if Google cannot determine the speed of those faster URLs. (via SEO Round Table: seroundtable.com/google-slow-fa…) youtu.be/JV7egfF29pI

Google’s John Mueller answered a question about whether poor ranking factors in one section affected the rankings of the entire site. Mueller also shared insights into how Google’s algorithm handles factors on a sitewide, section-wide & granular basis. searchenginejournal.com/google-answers…

With the end of third party cookies and more opt-in consumer privacy rules coming, Google has been working on a 'group targeting' solution for advertisers that would also preserve user privacy. martechtoday.com/google-moves-o…

Internal links are an essential part of any SEO strategy, when used correctly. Here, we discuss how and why they affect performance and how you can use them to improve the SEO of your website. youtube.com/watch?v=eiOXwG…

Google ads is now 20 years old. Here’s a look at some of the biggest changes in Google Ads over the past five years that point to what’s ahead in the next five years. marketingland.com/google-ads-tur…

Google Analytics 4 (GA4) officially launched in October 2020 and left marketers trying to figure out how GA4 will affect their marketing and data efforts and whether you should rush to install it. This article gives you a good overview of the platform. cxl.com/blog/ga4/

YouTube is launching a new audio-based ad unit to reach people who use the platform as their music & podcast player. Here's a SEJ article on the new YouTube audio ads: blog.google/products/ads-c… Here's the official Google Ads & Commerce Blog article: blog.google/products/ads-c…

The latest Interactive Advertising Bureau (IAB) Australia digital advertising figures show ad spending is rebounding, with an 11.3% increase between Q2 and Q3, 2020. The report found all advertising categories to have achieved growth against Q2. cmo.com.au/article/684654…

Something to be aware of if you are running Google Ads campaigns. If you are enrolled in "Auto Applied Recommendations Control Center," then this gives Google permission to make changes automatically to the account which won't show in the change history. seroundtable.com/google-ads-aut…

Google has added some cool new features to Google Ads Smart Bidding, including predictive simulators, recommendations, and reporting improvements. Here's an overview of the new features. seroundtable.com/google-ads-sma…

Google has been working on a new Insights page in Google Ads. Here's why Google says you should use the Insights page: - Get insights tailored to your business - Understand your performance & new opportunity areas - Act on recommendations seroundtable.com/google-ads-ins…

Some positive news as things start to ramp up in 2021... The latest Standard Media Index (SMI) figures show Australia’s media industry recorded its first YOY spending gains in 26 months, up 8.3 per cent in November 2020 compared to the previous year. cmo.com.au/article/685470…

Google Ads now allows you to exclude data from your smart bidding to prevent conversion tracking issues. Here's an example of when you might need to use this feature along with some best practices: seroundtable.com/google-ads-sma…

You might have heard about the upcoming Apple iOS 14 update. This will likely have an effect on ad targeting and reporting (among other things) in the platforms. This article explains things in more detail, along with some steps to take now and next. digitalmarketer.com/blog/ios-14-up…

Facebook has shared some new tips on how to maximise lead generation via Facebook posts and ads, in order to boost the performance of your Facebook marketing efforts. Facebook's tips cover four key elements of effective lead generation: socialmediatoday.com/news/facebook-…

If you plan on dedicating more time to reading and learning this year, here's a solid list of recommended books for marketers, leaders, entrepreneurs and executives. cxl.com/blog/marketing…

Google Ads introduced Insights in late 2020 to provide you with trending keywords, audiences and opportunities. The new beta feature will roll out to advertisers in the coming months. Here's 4 ways you can use and get value from Google Ads’ Insights. practicalecommerce.com/4-uses-for-goo…