The 3 most important metrics performance creatives should be optimised for? 1. Hook rate 2. Hold rate 3. CTR

Creative iteration isn't just about amplifying winning creative or refining poorer creative. It can also be taking winning elements from a number of creatives and making a new one altogether.

How to split test creatives at scale: Once you've produced one ad, you can quickly turn that into an additional 3-6 assets: 1-2 x alternative hook 1-2 x alternative text overlay 1-2 x alternative video cuts Compare performance of variations vs original to determine best ads

Ad creative doesn’t always have to be polished to perform well. Low quality images of people holding products/boxes have always performed well

The most successful advertisers have performance marketing and creative functions closely aligned. Only then will you get creative that not only looks good but converts as well.

There's so much value in making ad creatives using repurposed product images and videos. Cost of Production 📉 Conversions 🚀 x.com/praveanem/stat…

Any brand can produce 3-5 converting creatives a month. But the biggest brands can produce 50-100 creatives because they know how to iterate and constantly repurpose assets.

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Tik Tok creatives on Meta = 🔥 Meta creatives on Tik Tok = 😔

You wouldn’t run a scientific test with more than one variable. But brands often change entire creatives and wonder why they don’t perform. One change at a time.

New video we made for Quip this week 🪥

The best UGC ads I've seen in March 👀 I've made a folder of 20 videos that I share with #ugc creators to help them produce the highest converting ad creatives 🚀 Like + Comment 'UGC' and I'll DM it to you Must follow (24h ONLY)

With creative testing, quantity is far more important than quality as subjective quality doesn't always translate to superior conversion. 20 good ads > 2 great ads

Creative iteration can only ever be informed by data Low hook rate ➡️ Change up the first 2-3 seconds Low hold rate ➡️ Body of the video isn’t relevant/as engaging as the hook

GPT 4.0 has skyrocketed our Facebook Ad creative output over the last 7 days. I put all our use cases + high-level advertising prompts on a 2-page resource. Like RT & Comment “GPT” & I'll send it FOR FREE (Must be following)

Tik Tok being banned would just mean ad dollars flow back to Facebook. Little effect otherwise on advertisers imo

New video we cooked up for Native Deodorant this week 👨‍🍳

Motion design ad for Every Man Jack