This was a fun, rapid fire conversation with @CadentTV Jamie Power and Sanofi US Dana Bhargava. You should see how fast I had to write to keep up!

Locating what would be lost consumers with Linear+, NewYorkInterconnect Director of Addressable Sales, Jim McGraw explains how they offer more dynamic analysis for broader reach and data’s contribution to planning accuracy with TP #OnTheVillage. mediavillage.com/article/nyis-l…

Good stuff here with NewYorkInterconnect #tvadvertising #audiencetargeting #AdSales #ROI #linearTV #MediaPlanning

In a conversation with TP, NewYorkInterconnect’s Director of Addressable Sales Jim McGraw says, “Reach really does matter,” diving into the details of how they’re bringing linear TV back into the spotlight with Linear+. Find out more #OnTheVillage. mediavillage.com/article/nyis-l…

An excellent morning (and day) of Brand Innovators marketing convos!

Every time I try to tweet about #brandmarketing insights from #newbalance I get distracted with merch shopping! New Balance Brand Innovators #BILivecast #sportsmarketing

Looking forward to day 2 of #brandmarketing insights and especially hearing from Tracksmith Brand Innovators #BILivecast #sportsmarketing

NYI‘s Linear Uncovers the ‘Whenever, Wherever‘ New York Metro TV Audience MediaVillage via @TP: trustinsights.news/tvfh6

Because one can never have enough brand marketing convo, I’m looking forward to madconNYC “Make Real Connections with Consumers” discussion! #brandmarketing #consumermarketing #marketing #madconnyc

Divulging why they’re focusing on #SmallBusiness outreach, defining messaging’s important role in #advertising and describing how local ad sale metrics differ from major players, @a4tise’s Michael Bartoli gives TP insight #OnTheVillage. #a4 mediavillage.com/article/a4-adv…

As we head into #SmallBusinessSaturday this conversation could not be timelier! @MediaVillageCom #Advertising

Join Goodway Group's Amanda Martin and learn programmatic basics today for free at 2 p.m. Eastern as she moderates a madconNYC panel including industry experts from Adform, PubMatic, remedyhealthmedia and fueledbygstv; register now!: bit.ly/36qIj4M

The IAA Global IAA Academy is starting now! Don't forget - it's the last day of the IAA Academy, your chance to hear from leaders at Google, TikTok US, and Acoustic, so make sure you tune in!

Last, but not least... We are onto the last races of Day Two, the Master's 65-69 Women and Lightweight Women's 2000m 💪 #WRICH

AIRING LIVE TODAY -- Women in Marketing #BILivecast Series! Tune in to hear from Americaneagle &pizza Anheuser-Busch BetterThetaMane Dell Merck & more! Registration is complimentary. RSVP here: brand-innovators.com/livecast-serie…

About 250 crews! "Ben Rodford Photography: Thirsty Throwback Thursday to 2017’s Quintin Head Who’s ready to race this year? Quintin Boat Club Ls uo cuwbc

Love photographing this relationship at the stern of an eight. The only seats in rowing where you can look your crew mate in the eye. #coxswain #coxing #quintinhead #rowing benrodford.photoshelter.com/gallery-collec…

My prediction: hq trivia figures out TV pretty soon- they've got to be on radar of smart production co that knows interactive/distribution