Check out this story that former dealer exec turned consultant Zach Hetterick shared on LinkedIn last week. He makes a great point about how when you are inside the business every day it is hard to see what’s holding you back. #BestOfTheWeb ow.ly/h8p250WMX3i

This episode of #HowWeDidIt video docuseries tells the story of how Howard and Steve Martin overcame the challenges of the 1980s to create the Martin Row Cleaner. ow.ly/vw9550WNE5L

SMART SPRAYERS: We caught up with Cody Boeck of Boeck Farm Outfitters here at Farm Progress Show to discuss what it’s been like being the first U.S. dealer to sell and service Greeneye Technology. #FPS25

Duo-Lift expands into retail with its acquisition of Linco Precision, creating D.L. Shortline to better serve customers with full-service support and streamlined access to its equipment lines. ow.ly/XeqT50WNFxi

AUTONOMY: Checking in from the Solinftec booth…Taylor Wetli has some updates on the Solix ag robot. #FPS25

.@bayer’s AI-powered E.L.Y. platform has been named “AI-based AgTech Solution of the Year” for helping farmers and frontline teams access timely, actionable agronomic insights. ow.ly/yYHc50WNRgU

the Center for Applied Artificial Intelligence aims to transform Tampa Bay into a hub for agricultural technology with a focus on tackling rising production and labor costs. ow.ly/wT0p50WNRJB

Norbert Beaujot, founder of Seed Hawk, SeedMaster Mfg. and DOT, has spent his career creating revolutionary farm equipment in the western prairies of Canada. Read about this @Farm-Equipment #ShortlineLegends Hall of Famer here! ow.ly/4XSW50WNS4H

We’re enjoying seeing all the back-to-school posts different dealers are sharing, whether of their staff, interns or employees’ kids. @ParallelAg1 posted Joshua Harms, who had his first day at Parkland College’s AGCO technician program! #BestOfTheWeb ow.ly/nE2e50WMXbF

During their 2nd Annual Field Day, Kelly Hills announced the launch of SpraySense, a groundbreaking autonomous application intelligence product developed through the company’s innovative accelerator program, The Forge. ow.ly/iviE50WNSmI

Duo-Lift steps into the dealership world with its acquisition of Linco Precision, now renamed D.L. Shortline. The Hellbusch family’s move marks a new chapter in vertical integration for the Nebraska-based manufacturer. ow.ly/iveB50WOwE0

For the first time in the U.S.—and possibly the world—autonomous tractors are operating on public roads, thanks to the launch of Kansas’ Rural Autonomous Mobility Program (RAMP). ow.ly/L9Re50WOwJ7

Norbert Beaujot is featured in the 2025 Farm Equipment #ShortlineLegends Hall of Fame. Read about Norbert’s journey from @SeedMasterMFG to DOT, where he developed the autonomous Power Platform that was eventually acquired by Raven Industries. #BestOfTheWeb ow.ly/VRQe50WMXl7

The nation’s largest outdoor farm show was last week in Decatur, Ill. The Farm Equipment team had boots on the ground. Catch up on all the latest innovations unveiled at Farm Progress Show here. #BestOfTheWeb ow.ly/bYV950WMXzY

#MotivationalMonday

History was made this week in rural Kansas with the launch of the Rural Autonomous Mobility Program (RAMP), a pioneering public-private initiative to bring autonomous agricultural equipment onto public roads for the first time in the U.S. 🔗 Read more: ow.ly/xLUo50WOlj1

𝗙𝗥𝗢𝗠 𝗧𝗛𝗘 𝗔𝗥𝗖𝗛𝗜𝗩𝗘𝗦 ... For more on the topic of shortline mfr-owned retail stores (& other models for equip distribution), read a @feeditors report on "Alternative Distribution: Small Equipment Makers Have Their Own Distribution Challenges." farm-equipment.com/articles/10269

Precision Farming Dealer highlights North America’s premier operations in sales, service, and support of precision ag technology. Fill out your nomination form to cast your vote and recognize a standout dealer. ow.ly/r2jE50WPzeE

Sara Hey Bob Clements sets the stage on how to solve the disconnect between your techs, how they organize their work bay, and what you're expecting from them. Hint — it’s up to you to go out there and truly set the standard. #BestOfTheWeb ow.ly/7xm450WMXJ3

In this guest blog, Todd Janzen says "Nuclear energy is a clean, low carbon based form of power. However, without some understanding of the local zoning challenges ... we are kidding ourselves to think that America is ready for microreactors." ow.ly/t7jq50WPAQl