Companies everywhere are testing new ways to meet customer expectations, blending loyalty, AI, and automation in bold (and sometimes risky) ways: THE ICONIC in Australia just launched Front Row, a loyalty program where your past 12 months of purchase history determines your

AI can make ordering tacos faster, but it still can’t replace people. Taco Bell learned that the hard way. Their new AI ordering system, designed to speed up drive-thru lines, ended up highlighting why humans are still essential. It processed joke orders like 18,000 cups of

If you want to make better decisions, launch smarter products, and design experiences that truly resonate, you need more than surface-level data. You need verified, ongoing feedback from the exact audience you care about. That’s where custom research panels come in. Here’s

Gradually, then suddenly. That's how change arrives. The 10th edition of Sean’s AI Signal is out, and this one might be the most important yet. Here’s what’s inside this week’s issue: ✅ The Exponential is Steepening: New benchmarks show GPT-5, Opus 4.1, and Grok 4 doubling

📊 The Top 10 Customer Service Brands, According to You (via Forbes) Every year, Shep Hyken surveys 1,000+ U.S. consumers to find out which brands truly deliver on customer service. The results are a “people’s choice” list, and a roadmap for how companies can earn loyalty in

It’s one of the most staggering CX stats of the year: 93% of executives say their customer experience is broken. And that’s not the only red flag. According to new research conducted by WSJ Intelligence and Code and Theory: 🔹 84% admit they don’t have a clear strategy to

Swifties aren’t just fans. They’re promoters. With her latest release, Taylor Swift had people calling in sick and taking vacation days just to experience the album. And this isn’t new. Every album drop, tour announcement, and Easter egg is intentionally designed to get people

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Reaching your most important audiences isn’t easy or cheap. And yet, they’re the very people you need to hear from again and again to make confident, data-driven decisions. That’s where a custom research panel changes everything. Instead of scrambling to recruit new

It’s just a gas station, right? Anyone who’s ever been to Buc-ee's, Ltd. knows that’s not true. People don’t just stop at Buc-ee’s. They plan trips around it. They’ll drive miles out of their way for brisket sandwiches, spotless bathrooms, a wall of snacks, and a beaver

We’re heading to #TMRE2025! The biggest stage in insights and research takes over Las Vegas from October 27–30, and we can’t wait to see you there. 📍 Booth #724 Stop by to meet the PeopleMetrics team and see how verified data and custom research panels are reshaping the

PeopleMetrics is proud to successfully complete its #ISO27001 certification, validating its commitment to #datasecurity and mitigating #cybersecurity risks.

The future of research isn’t less human. It’s more human than ever. A new study from PyMC Labs and Colgate stopped me in my tracks. Researchers found that GPT-4o and Gemini could predict consumer purchase intent with about 90% accuracy compared to real human survey data. No

You've seen AI. But you haven't talked to it like this. This year at #TMRE2025, meet Bob, our custom AI research avatar that thinks in real time, learns your audience, and helps uncover deeper human insight faster than ever. Swing by Booth #724 to interact with him live. Ask

We don’t talk about the true cost of turnover nearly enough. Not the line-item cost. The real cost. Because losing an employee is far more expensive than posting a job and scheduling interviews. When someone walks out the door, an organization absorbs 3 losses at once: 1.

The PeopleMetrics team came together in Philadelphia this week for an in-person all-hands meeting. It was energizing, productive, and exactly what we needed. We dug into where we’re headed as a company, how we’ll continue elevating the client experience, and how AI is

At PeopleMetrics, everything starts with real human voices, including the insights we capture through advisory boards and CX programs for leading brands. Now, we’re showing what happens when those verified voices meet AI at #TMRE25. Join me and Monika Mandrakas, our client at

AI is changing the rules of work, and a new kind of economy is emerging. The winners won’t be the people who do the most. They’ll be the ones who allocate intelligence the best. Not “How do I do this?” But “Who or what should do this?” This shift is happening faster than most

👻 Customer experience doesn't have to be scary. 👻 🍭 With the right insights, it's all treats, no tricks. 🍭 🎃 Happy Halloween from everyone at PeopleMetrics! 🎃

This Thanksgiving, we’re grateful for the people and stories behind every insight. Thank you to our clients and partners for trusting us to help bring insights to life and to our incredible team for making it possible.