Big fan of how generative AI can support PR and marketing folk, but for God’s sake don’t try passing off the content it creates as ‘thought leadership’ - it isn’t, it can’t be. The thoughts are not your own:

Organisations face a mighty task when 'selling' the benefits of AI in the workplace. Just 1 in 5 Brits see AI as a threat, rather than an opportunity. Business leaders need to get a better handle on how to position this fast before making AI-related decisions that could be

Mitchum found itself in an almighty reputation storm of its own making last week. Our Annie takes us through what happened, how the brand reacted, and why the whole sorry affair blew up in Mitchum's face: clearlypr.co.uk/insights/what-…

PR thought for the day:

Late-night talk show Jimmy Kimmel Live is set to return on Tuesday after Kimmel was suspended for making jokes relating to the death of conservative influencer Charlie Kirk bbc.co.uk/news/articles/…

[LISTEN on Substack] As reputations go, Sarah, the Duchess of York's was one of the most enduring. But 40 years in the public domain have come to an end because of misplaced ethics and a selfish focus on personal advancement: breakingbrand.substack.com/p/no-way-back-…

It is startling to me as someone who spend a decade selling media space that businesses and brands continue to invest the majority of their marketing budgets in advertising when the research shows that PR delivers an impact that is nine times greater. What is driving this

The Duchess of York's reputation has hit a low that not even the most optimistic of crisis comms experts like me feel she can recover from. I share my thoughts in this 3 minute podcast for Breaking Brand: Reputation hits and misses. Have a listen: breakingbrand.substack.com/p/no-way-back-…

Love a bit of AI image creation. Here's the wee fella, Rupert, having some fun whilst checking in on the news (like his dad):

Scared of heights like me? This is one bridge I’ll happily take the long way round to avoid: apple.news/AKqX8kHEeSNqBV…

60+ businesses are now registered for next Monday's B Corp Brand Building Breakfast in London. Only a handful left now of the extra spaces we requested, so click the link if you want more media attention for your B Corp: eventbrite.co.uk/e/b-corp-brand…

From day one, 1st January 2014, we have committed to practice what we preach. We don't just sell PR as a service, we do it for ourselves. In doing so, we also experience the impact it has on our reputation and bottom line.

Latest audio (with transcript) on Substack, Spotify, and Apple Podcasts: Overrated: Why Tylenol vs. Trump is a flawed example of crisis comms and should not be hailed as being a gold standard approach to crisis comms. It isn't. Listen now (3 mins): breakingbrand.substack.com/p/overrated-wh…

So we’re here - ready for this morning’s B Corp Brand Building Breakfast in London. Going to be a good one!!

Today's PR thinking... hope it helps!

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