Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile
Paul MacKenzie-Cummins

@paulmackenzie_c

Founder @clearlyPR. Telling stories (not the snitchy kind) about companies and their leaders. Advising others needing help with an ‘unexpected’ predicament.

ID: 82372787

linkhttps://www.clearlypr.co.uk/insights/ calendar_today14-10-2009 14:31:44

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Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

Big fan of how generative AI can support PR and marketing folk, but for God’s sake don’t try passing off the content it creates as ‘thought leadership’ - it isn’t, it can’t be. The thoughts are not your own:

Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

Organisations face a mighty task when 'selling' the benefits of AI in the workplace. Just 1 in 5 Brits see AI as a threat, rather than an opportunity. Business leaders need to get a better handle on how to position this fast before making AI-related decisions that could be

Organisations face a mighty task when 'selling' the benefits of AI in the workplace. Just 1 in 5 Brits see AI as a threat, rather than an opportunity. Business leaders need to get a better handle on how to position this fast before making AI-related decisions that could be
Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

Mitchum found itself in an almighty reputation storm of its own making last week. Our Annie takes us through what happened, how the brand reacted, and why the whole sorry affair blew up in Mitchum's face: clearlypr.co.uk/insights/what-…

Mitchum found itself in an almighty reputation storm of its own making last week. Our Annie takes us through what happened, how the brand reacted, and why the whole sorry affair blew up in Mitchum's face: clearlypr.co.uk/insights/what-…
Press Gazette (@pressgazette) 's Twitter Profile Photo

Late-night talk show Jimmy Kimmel Live is set to return on Tuesday after Kimmel was suspended for making jokes relating to the death of conservative influencer Charlie Kirk bbc.co.uk/news/articles/…

Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

[LISTEN on Substack] As reputations go, Sarah, the Duchess of York's was one of the most enduring. But 40 years in the public domain have come to an end because of misplaced ethics and a selfish focus on personal advancement: breakingbrand.substack.com/p/no-way-back-…

[LISTEN on Substack] As reputations go, Sarah, the Duchess of York's was one of the most enduring. But 40 years in the public domain have come to an end because of misplaced ethics and a selfish focus on personal advancement: breakingbrand.substack.com/p/no-way-back-…
Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

It is startling to me as someone who spend a decade selling media space that businesses and brands continue to invest the majority of their marketing budgets in advertising when the research shows that PR delivers an impact that is nine times greater. What is driving this

It is startling to me as someone who spend a decade selling media space that businesses and brands continue to invest the majority of their marketing budgets in advertising when the research shows that PR delivers an impact that is nine times greater. What is driving this
Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

The Duchess of York's reputation has hit a low that not even the most optimistic of crisis comms experts like me feel she can recover from. I share my thoughts in this 3 minute podcast for Breaking Brand: Reputation hits and misses. Have a listen: breakingbrand.substack.com/p/no-way-back-…

The Duchess of York's reputation has hit a low that not even the most optimistic of crisis comms experts like me feel she can recover from. I share my thoughts in this 3 minute podcast for Breaking Brand: Reputation hits and misses. Have a listen: breakingbrand.substack.com/p/no-way-back-…
Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

60+ businesses are now registered for next Monday's B Corp Brand Building Breakfast in London. Only a handful left now of the extra spaces we requested, so click the link if you want more media attention for your B Corp: eventbrite.co.uk/e/b-corp-brand…

60+ businesses are now registered for next Monday's B Corp Brand Building Breakfast in London. Only a handful left now of the extra spaces we requested, so click the link if you want more media attention for your B Corp: eventbrite.co.uk/e/b-corp-brand…
Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

From day one, 1st January 2014, we have committed to practice what we preach. We don't just sell PR as a service, we do it for ourselves. In doing so, we also experience the impact it has on our reputation and bottom line.

From day one, 1st January 2014, we have committed to practice what we preach. We don't just sell PR as a service, we do it for ourselves. In doing so, we also experience the impact it has on our reputation and bottom line.
Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

Latest audio (with transcript) on Substack, Spotify, and Apple Podcasts: Overrated: Why Tylenol vs. Trump is a flawed example of crisis comms and should not be hailed as being a gold standard approach to crisis comms. It isn't. Listen now (3 mins): breakingbrand.substack.com/p/overrated-wh…

Latest audio (with transcript) on Substack, Spotify, and Apple Podcasts: Overrated: Why Tylenol vs. Trump is a flawed example of crisis comms and should not be hailed as being a gold standard approach to crisis comms. It isn't. Listen now (3 mins): breakingbrand.substack.com/p/overrated-wh…
Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

Reputation has always been implicit, scattered across graphs, echoes, and engagement loops. With Clearly Repute, we’re making it explicit, measurable, interpretable, and composable. Every Farcaster identity now carries a transparent layer of Reach, Resonance, and Reliability.

Paul MacKenzie-Cummins (@paulmackenzie_c) 's Twitter Profile Photo

We just won Auction #225 on qrcoin.fun ($QR) and got featured on the main page 👀 The QR now leads to Clearly Repute, our reputation intelligence protocol for Farcaster. It’s a small milestone, but another step toward bringing clarity and credibility to the decentralized graph.