Patrick Nally (@patrick_nally) 's Twitter Profile
Patrick Nally

@patrick_nally

Founding father of sports marketing... now leading global promotion of poker as a mind sport. Me on the ‘new way' of sports business, sponsorship & education.

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linkhttp://westnally.com/ calendar_today14-10-2011 21:43:21

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Been awhile since I posted but need to say if anyone like us has to deal with Certas Energy it’s got to be the worst supplier I have ever had the misfortune to deal with. Despite a dwindling oil supply I have called them everyday for 3 weeks and they still can’t confirm

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Good to see that Duncan McKay and David Owen have joined forces to launch the Zeus Files. I recommend anyone interested in knowing what’s behind the Olympic curtain should subscribe open.substack.com/pub/duncanmack…

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Coubertin founded the IOC to revive the Games. Now expanding into health, education, equality, urban development, and climate action. What drives this shift? Is it corporate commercialization, a quest for development funding, political influence or genuine societal support?

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While I commend LA for securing venue sponsors, I’m concerned that embracing this model could lead down a slippery slope. The ‘less is more’ strategy we successfully implemented for the Olympics is crucial for maintaining the integrity and appeal of the event.

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If we continue to prioritize the constant need for further funding, does this align with a clean,exclusive approach? Do we risk diluting the brand? What we created has been amazing, but can it continue to expand? time to reconsider and throttle back on continuous expansion?

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Poker is a word that still scares off educators. But what if it wasn’t about gambling—what if it was about strategy, teamwork, and emotional intelligence?

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IFMP is rebranding to break the stigma and bring this game into classrooms worldwide. One name on the table: Staxical. But we want your ideas.

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Good to see West Nally’s role in Olympic commercialisation formally recognised in the updated Selling the Five Rings. Legacy matters. #Olympics #SportBusiness #WestNally #IOC #Legacy

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Poker isn’t the problem—criminality is. At IFMP, we promote Match Poker as a game of skill that builds strategy, teamwork, and decision-making. Let’s not let illegal gambling scandals overshadow poker’s true value. #MatchPoker #SkillNotChance

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With the IOC stepping back from Saudi esports, there’s space to rethink what Olympic-aligned virtual sport could be. IFMP offers a values-driven, skill-based alternative—with educational upside and a compelling financial opportunity for the right partner. Happy to explore ideas

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From screen time to strategy time. Match Poker teaches decision-making, probability, and resilience—without the gambling. Smart, skill-based, and ready to reshape youth sport and digital wellbeing. Curious? Let’s connect. #MatchPoker #EdTech #YouthEngagement #MindfulSport

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Let’s be clear: the LA84 sponsorship model wasn’t Ueberroth’s invention. It was designed by the bidding committee with West Nally before he arrived. He executed, not created. One of many “facts” now being misrepresented.

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The IOC’s TOP programme wasn’t Samaranch’s invention either. The exclusive brand model was set out in the mid‑70s and evolving by Moscow 1980. Another “fact” now being misrepresented.

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“Not to be a party pooper, but I need to respond to recent claims about the Dassler fallout. The idea that it was West Nally’s fault is simply wrong.”

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The reality: Dassler faced urgent financial pressures after his split with André Guelfie. He asked for our support, agreed terms, and accepted funds raised — but was then offered a substantial sum (a bribe) to seize control of a business that was proving an extraordinary success

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We built the Olympic commercial model to save the Games. Not to turn IOC directors into multi‑millionaires. $55–65M to executives. Federations struggling. Athletes ignored. Has the Movement lost its compass?