Our March #NonprofitoftheMonth is Guiding Eyes! Guiding Eyes For The Blind is dedicated to creating and supporting life-changing connections between guide dogs and individuals looking for greater independence. Since 1954, they have successfully matched almost 10,000 teams 🐕

The term ‘gamification’ has become a recent buzzword in our industry, but how exactly does it impact market research? Check out this insightful GreenBook article on the topic: bit.ly/3hGlPD6 #UX #gamification #bigdata #mrx

In a recent poll of 100 Op4G members, 43% of participants said they spend 5 or more hours a day watching TV or movies 📺 What is your favorite TV show? Click below for the full survey results: bit.ly/3J1CHAl

Looking to network with other #mrx professionals and learn about the latest industry trends? We've compiled a list of the top market research conferences to keep on your radar this year💡 #facetofacemrx #growth #insights bit.ly/3CQYzMf

In a recent poll of 100 Op4G members, 2 in 3 of participants said their favorite TV genre to watch is documentaries 📺 Do you prefer documentaries or comedies? Let us know in the comments! Click below for the full survey results bit.ly/3pQ3DLN

From implementing sampling techniques to setting survey incentives, there’s always room for error in the research process. This is why we’ve outlined 7 common research mistakes and how to resolve them 👇🏽 #mrx #researchtips bit.ly/3IIz7ut

Our April #nonprofitofthemonth is Diabetes Youth Families! DYF supports those who are affected by type 1 diabetes. Their programs serve more than 1,500 individuals annually and create a supportive community that encourages personal growth, knowledge, and independence ✨

Conducting Voice of the Customer (VoC) research? Keep these five tips in mind: bit.ly/37RDtlO #voiceofthecustomer #consumerinsights #cx #mrx

Sustainability has become an increasingly crucial theme for brands and consumers- but where do researchers fit into the mix? Check out this informative @GreenBook article that sheds light on how #mrx professionals can play an important role: bit.ly/3jqpmpR

In honor of today being #InternationalMarketResearchDay, we conducted a quick survey of Op4G team members! Here's what they had to say about their favorite aspect of working in the #mrx industry 👇🏽 What's yours? Tell us in a reply!

Our team is looking forward to attending the NH Center for #NPs annual conference next week! We are excited to connect with some new organizations and hope to see some of our NH-based partners there as well👋🏽

Reaching B2B audiences calls for a completely different strategy than consumer work. Check out our top tips for catering your next survey questionnaire to business professionals 💡 #mrx #insights #b2bmarketing bit.ly/3Gfhh29

Our team had a great time attending the NH Center for #NPs Annual Conference yesterday. Our favorite part was connecting with so many different nonprofits and learning about their missions in New Hampshire communities! Thank you to everyone who stopped by to say hello 👋🏽

MRMW North America is one week away 🎉 Our team is looking forward to networking with new faces and sitting in on sessions to hear about the latest in #mrx. Don't forget to stop by our table to say hello- and enter to win some awesome prizes while you're at it! #MRMWNA

The order of survey questions can have an even more profound impact on end results than the actual questions. Here's why, and what you can do about it: bit.ly/3QOB0dy #mrx #insights #surveydesign #ux

As the world of online research continues to progress, so does the prevalence of survey fraud. This is why it’s crucial for researchers to be meticulous about respondent sourcing. Here are 4 items to look out for when selecting a sample provider: bit.ly/3O4HyCi

Understanding Gen Z is crucial for #mrx pros. This article outlines how researchers can re-think identity and demographics to better reflect the attitudes of younger generations: bit.ly/3tPymdV

In this month's #LatestRecruit, we helped a client reach over 800 HR Professionals involved in software purchasing decisions. See the specs below! Head here to learn more about our B2B recruitment offerings: bit.ly/3yA0TXA #mrx #insights #survey

Generational Research: Gaining New Insight into Millennials and Gen Z bit.ly/3PHrrwj

Happy Labor Day to all of our employees at Op4G! We could not do what we do without such a great team. Your hard work is seen and appreciated! #laborday #mrx