65% of organizations have an agreed-upon strategy and yet only 14% of employees understand what the organization’s strategy is ... Don’t let a lack of clarity and connectivity between your strategy and story stand in the way of success. Read more: lnkd.in/g7h-3_TG

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Marketers “talk at” their audience when they approach corporate messaging from a “let me tell you more about me” approach rather than asking the engaging question, “How can I help you?” Learn how you can create a more compelling and engaging story: lnkd.in/gfCfzx7K

Don't miss this week's edition of the OnMessage Minute. Join more than 30,000 business leaders who receive our insights in their inbox every Wednesday. Register here: lnkd.in/eQnd_TG You can also read this week's edition online: lnkd.in/gN_W9wgc

Download our white paper to learn why companies that establish alignment between their strategy and story improve ... Customer acquisition Customer retention Customer loyalty Customer experience Instant Download: lnkd.in/gNKnFurB

Did you miss this week's OnMessage Minute? Don't miss another one. Register for free and receive it in your inbox every Wednesday... lnkd.in/eQnd_TG You can also catch this week's edition online: lnkd.in/g_6XT8hF

If you're a CMO or marketing exec, one of your primary jobs is to define a distinct and ownable position in the mind of your target audience. Learn how your thought leadership strategy plays a crucial role in making this happen. Instant download: lnkd.in/gBW7Rg79

As a C-suite executive, you've long understood that formulating a meaningful and relevant corporate story is critical to success. However, did you know that clarity and consistency in your story actually determines if you win or lose in business today: lnkd.in/gMcRHcHj

Modern executives are writing a new playbook. A communications playbook for the entire enterprise that is rooted in delivering a consistent, connected and cohesive story throughout the customer experience. Learn more... itsonmessage.com/its-time-to-cr…

Your strategy & story are visible to everyone, everywhere. That means, what your organization believes in, the actions employees take & the words they use to describe the value you deliver are omnipresent. Learn how these touchpoints drive biz performance. lnkd.in/gxbGmiYY