Mary Sabotkoski
@msabotkoski
content strategist, product manager, mum to twins. I also love handbags, hubby, chocolate and everything digital - just not in that particular order.
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https://au.linkedin.com/in/msabotkoski 31-07-2009 01:19:47
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Improving user flow can be about using the right words. Preferring a word doesn't equal understanding it's meaning. Erica Jorgensen #summit22
Always have a plan before going into testing. And document everything so others can use it. Erica Jorgensen #summit22
"Even 5 users are enough for effective research. NN says so too." ๐คฃ Erica Jorgensen #summit22
"You want to have as many observers as possible - bias and perspective is important. The more people we add, the more bias we eliminate." Patrick Stafford #summit22
Different types of content should be measured by different metrics. Elle Geraghty Content Strategy #summit22
It's easy to be able to ladder content to business goals - by having a content strategy!! Yes! ๐ Elle Geraghty Content Strategy #summit22
Simplify measurement through these 3 dimensions. Quality, Effectiveness & Value. Elle Geraghty Content Strategy #summit22
Had to make scheduling changes in the content track for Web Directions last week, resulting in the most epic panel on the status of content work. We talked about politics, power and gender. Thanks heaps Erica Jorgensen, Natalie M. Dunbar, UX Content Strategist (she/her), Judith Waller and Mary Sabotkoski ๐ทRobyn Ball ๐
Even though my Utterly Content talk is about 'SEO' - it's deeply rooted in content strategy & user experience principals. Couldn't resist adding this fabulous quote by @hilarymarsh ๐คฉ
๐ธ 10 Ways you'll get your content game up to SCRATCH at Web Directions Summit โฌ๏ธโฌ๏ธโฌ๏ธ Shannon Leahy (she/her/hers) Tori Sanderson Lorien Kaye Mary Sabotkoski McGee Noble Beatrix Holland Thanks Elle Geraghty Content Strategy and Sally Bagshaw for bringing the Content Track together!
