I wish I were making this up.

Branding the Experience_Citi marketing chief looks to ‘reenergize’ the bank’s brand bankingdive.com/news/citi-mark… via Banking Dive

The Importance of Branding in a Time of Information Overload_ morningstar.com/news/accesswir…

A Couple of Surprises - I'll let you decide which_The 2025 Axios Harris Poll 100 reputation rankings axios.com/2025/05/20/axi…

A Porter Analysis of Brand Licensing! My Branding Nerd's Heart is Full_openpr.com/news/4049391/b…

From Energy Boost to Lifestyle Brand_Celsius positioning beverage as a ‘lifestyle’ brand with products that go beyond energy fooddive.com/news/celsius-e… via Food Dive

What can AI Influencers Do for/to Your Brand?_AI influencers compete for followers and brand deals on social media abcnews.go.com/US/ai-influenc…

Is There Value in Having Your Logo on the Table a WWE Wrestler Crashes Into?_itrwrestling.com/news/wwe-table…

Of Course Spiderman Drinks Non-Alcoholic Beer_corporate.target.com/news-features/…

Store Brands Bringing the Value_US shoppers drive surge in private label brand sales retail-insight-network.com/news/us-shoppe… via GlobalData PLC

It's no Colgate Lasagna, but . . ._How RAGÚ won positive sentiment and organic engagement through an improvised marketing stunt vendry.beehiiv.com/p/ragu

Fashion Meets Food in New Branding Trend_From swank cafes in designer stores to an online flight to trust, here are five trends marketers should consider getting in on. wsj.com/articles/eatin… via The Wall Street Journal

Just as in class, don't copy someone else's work!_hrnews.co.uk/the-overlooked…

Emphasis on making your brand experience delightful_nr.apple.com/Dv1d9j7ga1

Do I share too many branding articles that involve alcohol? Nah!_Oban Rolls Out 'Being This Likeable' Branding Campaign - Fred Minnick fredminnick.com/2025/06/12/oba…

Carrier hsa a glow-up_corporate.carrier.com/news/news-arti…

Marriott using customer data to make the travel experience more customized_Marriott Media aims to enhance brand engagement for travellers finance.yahoo.com/news/marriott-…

Not sure why the concept of loyalty being essential to brands is considered groundbreaking, but it's true just the same_Why Loyalty Deserves a Bigger Seat at the Brand Table lbbonline.com/news/Why-Loyal…

Emphasis on the ampersand? Very cool, M&M's!_M&M’s promotes cross-generational unity with new creative platform marketingdive.com/news/mms-promo… via Marketing Dive

This rebrand might just clean up_This dazzling rebrand makes cleaning actually look like fun (yes, really) creativebloq.com/design/brandin…