We had a BLAST 🚀at Music Tectonics: 2025 Conference is Nov. 4-6! this year! Our presidential debate-style keynote explored the strengths and weaknesses of both LISTEN and PLAY. PLAY came out on top 👑 Read more about our Bifurcation theory here 👇 ow.ly/mPu150U07mS #BifurcationTheory

Is podcasting the next big platform for political ads? Despite high-profile candidate appearances, paid ads are rare. Will 2024 change that? Link to the full blog post 👉 ow.ly/8ULM50U1vri #Podcasting #PoliticalAds #Election

🎸 Music merch has leveled up — more artists, more merch, and more fans! But will this momentum last? 🤔 Our new report dives into the demand trends, exploring who is buying what and how much longer this growth will continue. Read more 👉 ow.ly/aHjb50U0824

What is going to happen in 2025? We know – do you? Our annual predictions webinar is finally here, and we cannot wait to share with you what we believe next year will bring. Register now to secure your spot 👉 ow.ly/hgV750U3gtO

👀 Make sure you’re following us on social media - tomorrow at 4:30 pm GMT / 11:30 am ET, Mark Mulligan and Tatiana Cirisano have something special planned. Trust us—you’ll want to be there!

This collection of reports will help you learn: 📍Where you can find gamers 👍What resonates with them 🏅Quick wins to include in your exciting new strategy Contact us about this bundle today ow.ly/6Ejq50U8YpW

Join MIDiA's experts, including Mark Mulligan and Tatiana Cirisano, as they forecast key trends and innovations in music, video, games, and more. Do not miss out on the future of the creator economy! 🔗👉 ow.ly/jfmh50U8YEt

What will shape the future of entertainment in 2025? 🤔 Join us as MIDiA's experts share their predictions on the trends transforming music, video, games, and beyond. Join our 2025 Predictions Webinar — don’t miss out! 🔗 Register here: ow.ly/4NjV50U8ZJn

Our report can help you on your journey to reclaim engagement and revenue from third party platforms. Download your free copy of the highlights here! ow.ly/flhz50Uh7o5

❓Did you know that, on average, gamers spend more time watching social videos than playing games ❓ Social is eating entertainment. Is it time for gaming to bite back with dedicated in-game video platforms? Read here 👉 ow.ly/4swn50UkEJs

Happy holidays from the MIDiA team! We hope everyone has enjoyed 2024 (as crazy as it was!) and are looking forward to a refreshed start to 2025 ✨ See you all on the 2nd of January!

Just because you get social media engagement, doesn’t mean you will get more listens! Check out our free guide on how to build a strong superfanbase in 2025. 👇 midiaresearch.com/blog/how-to-bu…

Following a buoyant 2023, recorded music revenue growth hit the brakes in 2024, marking the fourth straight year of seesawing growth rates. The decade-long pattern of revenue highs and lows continued unabated, with 2024 proving no exception. bit.ly/4bOuqPc

Streaming is no longer the market maker. It still dominates revenues but its impact is lessening. The revenue slowdown has been on the horizon for many years and – despite price increases – it has now arrived. What do you think will happen to subscription pricing?

Music subscriber market shares 2024: Slowdown? What slowdown? MIDiA Research A 🧵

We are proud to announce the next iteration of MIDiA Research. Join us as we focus on our cross-entertainment foundations and bring a new approach to entertainment analysis. Explore the exciting changes here 👉 midiaresearch.com

According to the latest IMS Report, 10% of music consumers used AI to “create” music in 2024 🤯⁠ AI-powered music apps drew 60 million users last year, highlighting a fundamental shift in how people interact with music.⁠ 📊: International Music Summit / MIDiA Research

Contribute to exciting research and be entered into our prize draw! Survey here 👉 surveymonkey.com/r/CreatorV6?co…]

Last week we hosted an incredible event to celebrate 10 years of MIDiA, and look forward to the next 10 years in entertainment. A decade of big ideas brought together clients, friends and industry professionals to help celebrate this incredible milestone.

Go behind the scenes with Kriss Thakrar and Tatiana Cirisano as they break down the processes behind building catalogue strategies for the biggest companies in music. Register now! 👉 midiaresearch.com/events/midia-m…