MarTech Advisor
@martech_advisor
The world’s leading source for latest #news, comprehensive #articles, research and industry views on the explosive #marketingtechnology space. #Martech
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http://www.martechadvisor.com/ 18-11-2016 09:41:44
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.Shawn Belling digs into #SalesforceEinstein & how the #AI technology will impact customers and partners. #Thistimelastyear #BlastFromThePast ow.ly/hn1c30hObMR
.Andrea Wildt highlights the #Top4 effective #AI use cases available to marketers today, how they are delivering #ROI & reshaping #marketing teams ow.ly/oYYN30hOdQd #MachineLearning #CX #DataDriven
Customers generally feel a brand is much more credible when they have a live chat feature on their #website. Josh Wardini, Websitebuilder.org shares four instant benefits of adding livechat to your site ow.ly/GBVC30hPKeV #chatbot #CX #contentcreation #ROI #livechat #UX
Understanding consumer multitasking can help #brands, #publishers, & #agencies uncover the interaction & cooperative dynamics between #apps – Hannu Verkasalo @VertoAnalytics #marketinganalytics #DataManagement #contentmarketing #WebAnalytics #contentmanagement ow.ly/G7fi30hPL3n
.Heather Hurst @workfront explains the three common weak spots in the typical marketer’s workflow that can be sped up and streamlined with #technology that’s available today ow.ly/6HdD30hRdey. #ResourceManagement #MarketingAutomation #AI
Unfiltered bot traffic can instantly skew your #WebsiteAnalytics, giving you a false read on visitor behavior – Alon rosenberg Adam Segal Namogoo #Chatbots #WebsiteDesign #datamanagement #UX ow.ly/sYP730hSE41
Michael Provenzano, Vistar Media highlights the top trends over the next 12 months that #advertisers and OOH media owners should be aware of to succeed #digitaladvertising #DOOH #displayadvertising #ProgrammaticAdvertising ow.ly/YN5230hVdkv
2018 will be an exciting year in marketing! Brian Byer, VP of Business Development Jacob Crossman elaborates on the digital trends defining the customer journey in 2018 ow.ly/EIhs30hVepj #CX #chatbot #contentmarketing #contentmanagement #mobilemarketing #VirtualReality