Mark T Saltarelli (he/him) (@marketingbymark) 's Twitter Profile
Mark T Saltarelli (he/him)

@marketingbymark

They call me the Mary Poppins of inbound funnels | Demand Gen @OrderCo_ | Proud @CypressNorth & @MarketingOClock Alum | @Northeastern Alum | #ppcchat

ID: 1217886554389143554

linkhttps://www.linkedin.com/in/mtsaltarelli calendar_today16-01-2020 19:09:25

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Mark T Saltarelli (he/him) (@marketingbymark) 's Twitter Profile Photo

A5: Nothing too new here. Excited to test LinkedIn company revenue targeting. Also find myself testing a wider variety of offer types and more granular remarketing than I used to, and it's been working well. #ppcchat

Mark T Saltarelli (he/him) (@marketingbymark) 's Twitter Profile Photo

A6: I would still say the combined search query loss + match type expansion I wish they had some sort of audience data (like LinkedIn data in MSFT) to help mitigate these issues #ppcchat

Mark T Saltarelli (he/him) (@marketingbymark) 's Twitter Profile Photo

.HubSpot added "Latest" source tracking for Source, Source Drill-Down 1, and Source Drill-Down 2 to complement "Original" source for more detailed attribution I think it's new as of 11/15 but I could have missed it #hubspot #b2b #demandgen #attribution knowledge.hubspot.com/contacts/under…

Mark T Saltarelli (he/him) (@marketingbymark) 's Twitter Profile Photo

.Capterra introduced a Quality Score metric, but it looks like more of a helpful tool for vendors rather than a signal that will impact rankings. Sadly my morning self exited the pop up before clicking the link and I can't find the documentation. #ppcchat #capterra #b2b

.<a href="/Capterra/">Capterra</a> introduced a Quality Score metric, but it looks like more of a helpful tool for vendors rather than a signal that will impact rankings.

Sadly my morning self exited the pop up before clicking the link and I can't find the documentation.

#ppcchat #capterra #b2b
Mark T Saltarelli (he/him) (@marketingbymark) 's Twitter Profile Photo

A splendid surprise for B2B advertisers: you can now manage your Software Advice bids from within the Capterra vendor portal Looking forward to seeing more self serve features for #SoftwareAdvice! #ppcchat #leadgen #demandgen

A splendid surprise for B2B advertisers: you can now manage your <a href="/SoftwareAdvice/">Software Advice</a> bids from within the <a href="/Capterra/">Capterra</a> vendor portal

Looking forward to seeing more self serve features for #SoftwareAdvice!

#ppcchat #leadgen #demandgen
Mark T Saltarelli (he/him) (@marketingbymark) 's Twitter Profile Photo

Hello Twitter! It's been a minute. I had so much fun getting back behind the mic (and finally getting to use Marketing O'Clock's new studio) with the incomparable Barry Schwartz. Tune in for a short glimpse at my agency vs in-house journey in B2B marketing. #b2bmarketing #demand

Mark T Saltarelli (he/him) (@marketingbymark) 's Twitter Profile Photo

Is anyone else having issues with the Gravity Forms x HubSpot integration? Our integration appears to be setup properly on the HubSpot side, but looking at it in #Wordpress it says there is no #HubSpot account connected. #gravityforms #leadgen #demandgen #ppcchat #b2b

Order.co (@orderco_) 's Twitter Profile Photo

Our CBO mattgarippa shared his FinTech predictions & insights with Built In NYC: "Our vision of the future is an integrated solution to help your business make the best decision on what you buy, the way you buy + the way you pay." Read more: builtinnyc.com/2023/02/22/fin…

Mark T Saltarelli (he/him) (@marketingbymark) 's Twitter Profile Photo

Excited to announce that I'm looking a Growth Marketing Associate to join my team to support Order.co's Demand Generation efforts as we enter our next stage of growth. You can learn more and apply here: jobs.smartrecruiters.com/Order/74399993… #digitalmarketingjobs #demandgen #growthmarketing