There are tons of practical reasons to listen to this. But the biggest draw is how much fun Craig Fuller 🛩🚛🚂⚓️ is having here - he's bouncing off the walls in the best way. Media, when done well and fearlessly, is FUN. There's a reason Citizen Kane isn't about an accountant.

There are an unlimited number of ways to make money in media - as long as you serve your audience. I had the chance to share how we’ve built FreightWaves & FLYING to monetize our audience through commerce on this episode of Making Media.

Go behind the scenes of Making Media in its first year in production.

More B2B companies want to build media companies, but media companies are hard to build. Marketing and audience building require two different skillsets. In an interview on Making Media, Sean Griffey, says this is part of the thesis behind his B2B media company, Industry

Going back to the Sports Media world today. Tune in.

I knew @KylePorterCBS had a good sense of humor - but his thoughtful introspection surprised me. It comes across in this conversation but I'd also encourage you to read the writing he's done beyond the golf world. He's one of the fastest additions to my "good people" list.

Dom Cooke @KylePorterCBS Matt Reustle Making Media So excited to listen to this! @KylePorterCBS is not only one of the best golf writers out there but also thinks critically about media, content, and distribution, and how all of that is changing.

An insightful "reflection" episode with Adam Hansmann. We covered a lot of topics - but a few favorites: - Building for users (not advertisers) - Finding local moats - Talent as a funnel - Arming your team with Data The Athletic will always hold a special place in my heart.

Today's Making Media is a replay of a conversation I think about weekly. Matt Reustle's conversation with audio genius Spike Eskin. If you have a podcast or want to start one, you should listen. I am yet to hear anyone talk about the role of a host as clearly as Spike.

Today we take to the skies with an excellent discussion on what it takes to build a successful subscription-based media business.

To describe these first weeks of 2024 as packed would be an extreme understatement. Beyond the pages of The Air Current, our editorial team has been busy across the internet, lending our perspectives and reporting to Flightradar24, Making Media & Sam (from Wendover).

New episode on Matter with co-founder Ben Springwater. Ben will help you read better ideas. We guarantee it.

I had a blast talking with Dom Cooke and Matt Reustle on Making Media this week. They are building something special at Join Colossus and it was fun going from long-time listener to first-time caller.

Today's episode with Peter Kafka is now live.

Today’s Making Media is with the CEO of @GoalhangerPods - Jack Davenport. Goalhanger has quickly become the biggest independent podcast network in the world (outside of the US) with ~30 million monthly downloads. Fun to learn about their model and share stories.

A top addition to my content diet: Feed Me by EMILY SUNDBERG - Why are blue Saratoga water bottles everywhere? - What makes a beauty/wellness product take off? - What is a24 up to? Read today about things that will be mainstream in 6 months. Making Media out now

Today's episode!

New episode of Making Media today. Matt Reustle and I sat down with Dan Shipper 📧 to talk Every 📧, its publications, new start-up incubations, his great AI podcast, and more. Really insightful hour on media business models and delivering high-quality content. Dan is the man.

We’re back…

"Non-Traditional Monetization" is on the chalkboard under Matt's Favorite Business Topics. The tactics make for the most fun stories. But understanding the limitations to scaling is equally interesting.