Tripadvisor partnership with Perplexity. Threat to Google. Not just yet, but Google should be on-guard. buff.ly/4jeylbw

U.S. Hotel Industry Faces Decline in Early January: The U.S. hotel industry sees negative year&over&year comparisons in the week ending 11 January 2025, impacted by various factors such as calendar shifts and weather events. dlvr.it/THPH45

🎉 Exciting News! GuestCONNECT is finally here! 🎉 Say hello to a digital marketing service that takes care of it all for your hotel. GuestCONNECT is designed to elevate guests' online experience at every touch point. Let your team focus on what matters most...your in-house...

Comment your hotel’s TikTok US account link.

The power of UX 👀

The rise of AI-powered search is reshaping how travelers discover and book hotels. With platforms like ChatGPT and Perplexity gaining traction, hotels must rethink their digital strategy to stay visible in these evolving search ecosystems. The question ... hospitalitynet.org/opinion/412543…

JLL projecting 25 per cent jump in global hotel investment volume - Hotel Management buff.ly/42z7mRU

OpenAI's new Operator framework could fundamentally change how we interact with AI services, potentially reducing the need for traditional APIs. Instead of integrating multiple APIs, businesses may soon rely on AI agents that dynamically fetch and process information in real t...

Recent forecasts from CoStar and Tourism Economics project that in 2025, the U.S. hotel industry will see a 1.6% increase in Average Daily Rate (ADR) and a 1.8% rise in Revenue per Available Room (RevPAR), with occupancy reaching 63.1%. These gains are ... shha.re/VQhJ0

Google still dominates with 94.8% organic search traffic, but the rise of AI referrals and regional search engines is changing the game. Stay informed and adapt to these new trends. #SearchEngineTrends #DigitalMarketing #AIRevolution searchenginejournal.com/google-market-…

Lots of movement in search and AI—hoteliers should be paying close attention. Google’s AI Overviews impacting CTRs, quality updates shifting ad performance, and originality becoming more critical than ever. Keeping an eye on these changes is key to stay... seroundtable.com/video-02-07-20…

TikTok’s situation is a reminder that brands should never build their entire presence on rented land. Diversification across owned channels—websites, email lists, and direct customer relationships—is key to long-term stability. A solid crisis management... prnewsonline.com/how-tiktoks-di…

Expedia Group is doubling down on AI in 2025, outlining three key strategies to enhance the travel experience. With AI-driven personalization, smarter booking recommendations, and operational efficiencies, the future of travel is shifting rapidly. For h... shha.re/4Rot4

The content landscape in 2025 is all about trust, relevance, and visibility. With AI-driven search and shifting consumer behavior, simply creating content isn’t enough—strategic distribution and engagement are key. Hoteliers should focus on personalized... socialmediaexaminer.com/content-market…

A TikTok ban in the U.S. would force brands to rethink their digital marketing strategies overnight. For hotels and hospitality businesses that have relied on TikTok’s reach, now is the time to diversify—strengthening owned channels, optimizing Instagra... sproutsocial.com/insights/tikto…

Google Maps has revolutionized travel and local discovery for over 20 years, guiding more than 2 billion users each month. For hotels, an optimized Google Business Profile is more critical than ever—impacting visibility, direct bookings, and guest decis... blog.google/products/maps/…

Guest reviews continue to be a goldmine of insights for hoteliers in 2024. From evolving guest expectations to the growing importance of personalized service, reviews highlight what truly drives satisfaction—and what doesn't. The key takeaway? Reputation management isn’t just ...

Google’s latest shift requiring JavaScript to render search results has thrown a curveball at rank tracking tools, shaking up how search visibility is measured. For hotels, this means relying less on traditional rankings and more on holistic SEO strateg... searchengineland.com/is-google-rank…

In a world flooded with paid ads, organic social media remains a powerful way for hotels to build genuine connections with guests. Authentic content—behind-the-scenes moments, guest experiences, and team spotlights—goes beyond transactions to create emo... lodginginteractive.com/blog/building-…

Great insights in this edition by our Founder & CEO DJ Vallauri. The hospitality industry is evolving rapidly, and staying ahead of trends is more crucial than ever. Looking forward to diving into the key takeaways from top industry experts. buff.ly/QDv6NP4