As we bid expanded text ads adieu, humans can work alongside machine learning to optimize RSAs for better conversion rates. Read more in my latest Search Engine Land article: searchengineland.com/google-respons… #googleads #ppcchat

#GoogleAds is retiring Expanded Text Ads (ETAs) on June 30. Learn how experimenting, and a little detective work, can optimize conversion rates even further than #machinelearning from our Sr. Digital Advertising Manager @_KerriPotter via Search Engine Land: bit.ly/3H7qMk2

4 proven methods to improve Google RSA conversion rates: searchengineland.com/google-respons… via @_KerriPotter

How to do #Conversion Rate Optimization with Responsive Search Ads searchengineland.com/google-respons… #GoogleAds #ppc #sem

Kerri Amodio (@_KerriPotter) shares four proven methods to improve #GoogleAds RSA conversion rates, via Search Engine Land>> buff.ly/3tpIgCQ #PPC #paidsearch

Do you run Google Responsive Search Ads (RSAs) and question if there’s more you can do to optimize their performance? Try these four ways to improve conversion rates from @_KerriPotter. hubs.li/Q01dnJ_M0 #googleads #digitalmarketing

How to create, analyze and optimize Dynamic Search Ads via @_KerriPotter searchengineland.com/dynamic-search…

So fun to watch this come together with Kayla Kurtz & Frederick Vallaeys Matthew Umbro @_KerriPotter & Tori holland

“Pirates is only a 15 minute wait!” I say to my fiancé as we sit in our apartment 600+ miles away from Magic Kingdom.

New Twitter handle, who dis? #married 💍 How do you like that, Michael Amodio? 😉

Offline conversion tracking (OCT) is a must-have in any account. Setting it up for the 1st time can be tricky. Discover 5 best practices to mitigate risk with our Sr. #DigitalAdvertising Manager Kerri Amodio (Potter) via Search Engine Land: bit.ly/3V0oM3l #ppc #paidsearch #googleads

First-party data is the way forward, as third-party cookies make their exit. Tune in to Optmyzr's PPC Town Hall featuring @navahf & our Sr. Digital Advertising Manager Kerri Amodio (Potter) to learn how to collect first-party data and use it in your campaigns: bit.ly/3IIYP4t

Tune in tomorrow for the latest PPC Townhall and hear why first-party data is the most valuable data you have as well as methods for using it! #ppcadvertising #ppcchat

Tune in NOW!

Targeting your ideal customer can be challenging in B2B marketing. However, reaching your desired audience is possible with the right content, tracking and measurement tactics. Discover how to effectively reach more B2B enterprise customers and avoid bit.ly/3ZpISWD

5 tips for capturing more enterprise-level leads with B2B search: searchengineland.com/capture-enterp… via Kerri Amodio (Potter)

Thanks for sharing, Optmyzr! 🤗 #ppc #b2bmarketing

Thanks so much Melissa!!

If you want to really understand your audience, UTM tracking is a game-changer. And by blending data from your CRM and Google Analytics, you can gain even deeper insights into your audience. Check out our short clip ft. Kerri Amodio (Potter) on how to make the most of UTM tracking.

Google’s new ad formats announced at Google Marketing Live alongside product additions like Ads Creative Studio have made it clear — strong creative is a top priority. Our Director of Advertising Kerri Amodio (Potter) shares the why and how advertisers can focus on ad creative to drive