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Sometimes I catch myself giving contradictory advice. It's easy to feel like a fraud when that happens. But the truth is there’s no ONE right way to succeed. Contradiction isn’t a flaw. It’s a sign of wisdom, not weakness. When was the last time you contradicted yourself?

The best coaches don't tell clients what to do. Here's how to do it right: 1. Great coaches don’t give answers. They ask the right questions. 2. Coaching isn’t improv. Build a repeatable framework that gets results. 3. The answer to your client’s problems is already in their

I found multiple articles I wanted to share with my 32,000 newsletter subscribers. But I can't. Because they don't exist on a website - only as an email. Dear newsletter creators, Put your articles on a website! You're missing opportunities. (This happens every week.)

If someone says, "I don’t do marketing," they probably mean, "I don’t spend money on ads." Those are very different things. - Seth Godin I've found the people who most hate "doing marketing" misunderstand what marketing is. Have you seen that too?

Opportunity knocks. The only question that remains is whether they want me to be a babyface or a heel.

Trying to figure out what your ideal clients want? This Wednesday I'm presenting a new Skill Session called The Market Researcher to teach you just that. ​ Join my Clients From Content program for as little as $99 to get access to it. (And my 20+ other Skill Sessions too!) Let

Here’s what a day in your business could look like… If you learn how to get clients from content. I didn’t “launch” anything yesterday. And yet… - 2 people joined my Clients From Content membership at the $99/yr level - 1 person joined at the $299/yr level - 1 person

This 10-minute exercise gave me massive clarity in my business. Try this: 1. List everything you got paid for last year. Include clients, services, products, etc. Be specific - don't just say "coaching," list every individual session or sale. 2. Rank that list by revenue.

What I’m about to tell you is NOT easy to do. But it’s powerful. 👉 Expand your results timeframe. 👉 Shrink your actions timeframe. For example: Let’s say you’re starting a newsletter and your goal is 5,000 subscribers. Most people say this: "I want 5,000

Wish there was a simpler way to create a course? There is. Skip the modules. Skip the scripts. Skip the endless editing. 👉 Get someone who wants to learn from you to interview you on Zoom. Let them ask whatever they want. Record the conversation. Publish it as a course.

Want your business to grow faster? Stop doing these 3 things: 1. Stop undercutting your offers with your insecurity. Believe in what you sell...or stop selling it. 2. Stop trying to appeal to everyone. The more specific you are about who you help and how? The more likely

I learned a LOT from this Native body wash bottle. It’s an example of unique, clear, powerful copywriting. A few things to notice: 1. It differentiates the product. Every body wash lists the ingredients. I’ve never seen one explain what those ingredients are. 2. It

Do you have a content library? Here's how to build one from scratch: (So you don't have to create new content ALL the time!) 1️⃣ Pick a goal your ideal clients want to accomplish. 2️⃣ Write a list of 30 things they need to do to accomplish it. 3️⃣ For each thing, create 3