Offseason content can be one of the biggest challenges in the Sports Comm industry. Excited to hear from this group about how they handle this hurdle each year!

So thankful to Alicia Longworth and Mike Keith for speaking to my Sports Promotion & Branding class yesterday! These two perfectly represent what the class is all about and its importance in today’s landscape of college sports!

All he does is win 🏆

It was great to welcome our amazing UT Knoxville Alumni board back to Rocky Top last week! We celebrated the successes of our UT School of Journalism and Media students and our 2024 Alumni of the Year Award winners, and discussed how the school and UT College of Communication & Information can support the next generation of Vols!

Huge shoutout to the content creator who did this for The Masters on Sunday for the inspiration!

I am thrilled to announce that I will be joining Delaware Blue Hens after graduation. Thank you to everyone at UT that helped me along the way! A special thanks to Evan Powell and 𝐍𝐢𝐜𝐤 𝐋𝐚 𝐌𝐚𝐫𝐜𝐚 for the opportunity! #GoHens

Replaced one legend with another! Absolutely massive hire for the program to bring in one of the best diving coaches on earth!

So pumped to have Mike back on Rocky Top! He's an incredible representation of what it means to be a Tennessee Vol 🍊

Let’s go, Izzy!!! Repping the Red, White and Blue this summer on the U19 National Team 🇺🇸🏐

One of the few students ever to spend four years with Tennessee Strategic Communications as an undergrad! So proud of everything you’ve accomplished so far in your career!!!

"Winning is living" is only three words. But Dave Parrington made a 35-year-lasting impact with the phrase. As he prepares for retirement, Parrington can look back at the trail he's left behind. "It really changed the trajectory of my life." 🔗utdailybeacon.com/sports/swimmin…

Did not handle the East Tennessee earthquake of 2025 well at all.

Congrats to our @151creative Design Graduates! 🎓 At the start of each year, I challenge our students to invest in our team & the opportunities will follow. These guys did that, and now they're seeing doors open across the country. Proud of the work they’ve put in! #VFL

Lady Vol softball slams the door shut on Ohio State and is Supers bound once again! 🔥

Research leads to effective storytelling and getting your work noticed! Today, our CSC U Summit panelists discussed how to find the best stories and notes to share on your communications platform and with media members, streaming broadcasters, etc. Watch on-demand to learn more

Wise words from Kellen Hiser & Evan Ford “It’s so important, everyone—social publisher, designer, photographer, videographer—feels ownership of the accounts.”

ON REPEAT 🔁

This upcoming Friday will be my last day with Tennessee Athletics. After 12 years in college sports, I’m transitioning to Director of Marketing & Comms with KARM Stores! It’s bittersweet to be leaving, but I’m excited for the next chapter! I’ll always be a Vol for Life 🧡

This past week was my final one at UT🥲. A special thank you to Evan Ford and Kellen Hiser for giving me an opportunity 2 years ago and a thank you to Tyler McEntire for all the help along the way! #VFL 🍊