Don’t wait for a crisis to formulate a company point of view on important topics. Head over to advantageseries.com to learn how to lead with purpose. #AdvantageSeries #WholeBrands #Brands #Marketing #Purpose #ThePurposeAdvantage #PurposeAdvantage #Sustainability #Sustainable

Building your brand’s sustainability framework around SDG goals can help you align with your customers, identify new partners and ideate new ways of working. Building your Purpose Advantage™, in its purest form, is the action you take to live out your brand purpose. #advantage

Brand culture is the alignment of internal values, beliefs and behaviors with how that brand shows up in the world. #AdvantageSeries #WholeBrands #Brands #Marketing #Purpose #ThePurposeAdvantage #PurposeAdvantage #Sustainability #Sustainable #Profitabilty

Stories are how we make sense of the world. Telling the right stories, the ones that help us move forward, inevitably require the context of the whole picture, of where the company has been, where the company is going — what role this current story plays in the bigger picture.

"Jeff makes the case that modern brands that start with a purpose in their DNA perform and brands that have been around for a while tend to weather the storms of time by focusing on their core principles." - Joe Cox #AdvantageSeries #WholeBrands #Brands #Marketing #Purpose

More than ever, today’s consumer values buying from brands who think, talk and act beyond the bottomline. We’ve mapped it all out in a step-by-step framework for YOU in a brand new book to easily make it for you and your business right away. advantageseries.com/the-purpose-ad…"

Consider purpose and sustainability as a mindset and action plan to maximize your brand’s impact on people, planet and communities, inspire your workforce, and genuinely connect with the people you are trying to reach.

When you pre-order The Purpose Advantage, you also get access to these Bonuses: BONUS #1 Enjoy a coffee on Jeff in any city he’s speaking at this summer. BONUS #2 Get in-depth access to the new research. BONUS #3 Jeff will do a 5-10 min Ted-style talk for your leadership team.

Is your purpose a liability or asset? Find out exactly how brands in both the public and private spheres are making sure their purpose is anything but the former (so you can do the same without worry). barkleyus.com/futurecast/boo…

When employees can align their role to what the company is trying to accomplish, they find more meaning in their jobs. The Purpose Advantage shows you how successful brands today are using purpose to power up their profits and the exact step-by-step framework you can duplicate

A whole brand is congruent, full of purpose and action, and it matches what it says and does internally with what it says and does externally. Ultimately, a whole brand measures its success by balancing profit and performance with its impact on people, communities and the planet.

Having a whole brand isn’t just about alignment, it drives efficiency inside an organization and profitability outside the organization. It's a powerful tool for opportunity spotting, internal integration, alignment, communication and growth. barkleyus.com/futurecast/boo…

Branding, as we know it, has evolved — and fragmented, intrusive, marketing-only brands no longer win in the modern market. #AdvantageSeries #WholeBrands #Brands #Marketing #Purpose #ThePurposeAdvantage #PurposeAdvantage #Sustainability #Sustainable #Profitabilty

The Purpose Advantage 2.0 seeks to inspire brands to find their sweet spot between what they’re good at & what the world needs. It uncovers the importance of finding and communicating your brand’s reason for existing in order to best connect with consumers. Join the launch!

"There is no finish line to this work, and we’re committed to showing up for our associates, our customers and our partners in authentic ways..." My chat w/ Abercrombie & Fitch #CEO Fran Horowitz on #purpose, #sustainability. #WholeBrands #Advertising #ESG forbes.com/sites/jefffrom…

Join us LIVE tomorrow to celebrate Barkley’s latest book, the Purpose Advantage 2.0 - a how to guide for better business with an all-star panel!

It's launch day! Order your copy of The Purpose Advantage 2.0, and get access to exclusive bonuses: advantageseries.com/the-purpose-ad…

Make your brand memorable. Building it from the inside out, around a strong purpose, is key to tapping into System 1 thinking, keeping your brand top of mind when your consumer goes to choose you — or not. Grab a copy for yourself or for a friend!

Building your Purpose Advantage™, in its purest form, is the action you take to live out your brand purpose. Are you ready to build yours? Get your copy now: advantageseries.com/the-purpose-ad…

On First Take, Sam Acho had a top 5 QBs list that excluded Mahomes (Allen, Herbert, Stafford, Rodgers, and Burrow) Harry Douglas handled about as well as one could.