Jack Edgar (@jack_edgar_) 's Twitter Profile
Jack Edgar

@jack_edgar_

Brand and Strategy Manager at The Craftsman Agency. Tweeting about how brands can make meaningful connections with consumers. Thoughts are my own.

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linkhttp://thecraftsmanagency.com/ calendar_today09-04-2013 18:08:18

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Jack Edgar (@jack_edgar_) 's Twitter Profile Photo

Second Iceberg on show today at #InciteSummit... one which has further reaching lessons outside of just marketing #PlanetOrPlastic

Second Iceberg on show today at #InciteSummit... one which has further reaching lessons outside of just marketing #PlanetOrPlastic
The Craftsman Agency (@agencycraftsman) 's Twitter Profile Photo

What's the biggest takeaway from #InciteSummit on day 1? Authenticity. That begins with fostering bravery internally and empowering your employees and your customers to join the conversation.

Jack Edgar (@jack_edgar_) 's Twitter Profile Photo

The key to ensuring a keen focus on data doesn’t generate creative paralysis in advertising? Open, free and wild ideation is step 1. Review of relevant data is step 2. Not the other way around. #CannesLions

The Craftsman Agency (@agencycraftsman) 's Twitter Profile Photo

The Craftsman Agency's very own Gina Michnowicz discusses how marketing is reinventing itself in order to engage consumers on a deeper, more personalized level. Join us (and senior execs from Dell and QVC) for TODAY's free webcast, at 9am PST: bit.ly/2IsQgsn

<a href="/agencycraftsman/">The Craftsman Agency</a>'s very own <a href="/GinaMichnowicz/">Gina Michnowicz</a> discusses how marketing is reinventing itself in order to engage consumers on a deeper, more personalized level. Join us (and senior execs from <a href="/Dell/">Dell</a> and <a href="/QVC/">QVC</a>) for TODAY's free webcast, at 9am PST: bit.ly/2IsQgsn
The Craftsman Agency (@agencycraftsman) 's Twitter Profile Photo

The #CannesLions wasn't just about being inspired. Real messages of heartbreak (as well as empowerment) were shared. Check them out in our latest blog post: bit.ly/cryingatCannes

The #CannesLions wasn't just about being inspired. Real messages of heartbreak (as well as empowerment) were shared. Check them out in our latest blog post: bit.ly/cryingatCannes
The Craftsman Agency (@agencycraftsman) 's Twitter Profile Photo

Podcasts are enjoying a resurgence in popularity, but which are worth a listen? Check out our newest blog post to discover some of our faves: bit.ly/PodcastsWortha…

Podcasts are enjoying a resurgence in popularity, but which are worth a listen? Check out our newest blog post to discover some of our faves: bit.ly/PodcastsWortha…
The Craftsman Agency (@agencycraftsman) 's Twitter Profile Photo

A phenomenal start to the #incitesummit from Jennifer Storms - demonstrating the importance of data analytics, passion and risk-taking to ensure your engagement model is always evolving with your consumers.

A phenomenal start to the #incitesummit from <a href="/JenniferStorms/">Jennifer Storms</a> - demonstrating the importance of data analytics, passion and risk-taking to ensure your engagement model is always evolving with your consumers.
The Craftsman Agency (@agencycraftsman) 's Twitter Profile Photo

On first introducing photographs to the National Geographic journal, there were multiple resignations in protest. Risk-taking doesn't always look like risk-taking in hindsight. #incitesummit

On first introducing photographs to the <a href="/NatGeo/">National Geographic</a> journal, there were multiple resignations in protest. Risk-taking doesn't always look like risk-taking in hindsight. #incitesummit
The Craftsman Agency (@agencycraftsman) 's Twitter Profile Photo

The message from Day 1 of the #incitesummit was loud and clear - marketing is about the human connection. Create content and experiences that are relative & inspiring, and your audience will come. Now for Day 2...

The message from Day 1 of the #incitesummit was loud and clear - marketing is about the human connection. Create content and experiences that are relative &amp; inspiring, and your audience will come. Now for Day 2...
Jack Edgar (@jack_edgar_) 's Twitter Profile Photo

#DMWF - Gen Z don’t think about ‘screen time’. Having access to the world through their phones is all they know, so the digital and physical lines are understandably blurred. Brands should reflect that. Great points from Subway®’s @meaghanmorelli_

#DMWF - Gen Z don’t think about ‘screen time’. Having access to the world through their phones is all they know, so the digital and physical lines are understandably blurred. Brands should reflect that. Great points from <a href="/SUBWAY/">Subway®</a>’s @meaghanmorelli_
Jack Edgar (@jack_edgar_) 's Twitter Profile Photo

Lots speakers sharing examples of their 8 - 15 yr old children being great content generators. Thoughts on a Gen Z panel (of actual members of Gen Z) for next year, #DMWF?

Jack Edgar (@jack_edgar_) 's Twitter Profile Photo

Great to hear Jennifer Verdon and @sana__ashraf speaking to benefits of micro influencers and connecting with actual artists within your industry 🙌 #DMWF

Great to hear Jennifer Verdon and @sana__ashraf speaking to benefits of micro influencers and connecting with actual artists within your industry 🙌 #DMWF
Jack Edgar (@jack_edgar_) 's Twitter Profile Photo

Discussing the changes in brand storytelling with some great folks from Dell Airbnb GasBuddy and Autodesk later today. Feel free to join/heckle if you’d like: register.gotowebinar.com/register/82503…

Discussing the changes in brand storytelling with some great folks from <a href="/Dell/">Dell</a> <a href="/Airbnb/">Airbnb</a> <a href="/GasBuddy/">GasBuddy</a> and <a href="/autodesk/">Autodesk</a> later today. Feel free to join/heckle if you’d like: register.gotowebinar.com/register/82503…
Jack Edgar (@jack_edgar_) 's Twitter Profile Photo

Delighted to be chairing Thursday's discussion, alongside some powerhouses of the #ContentMarketing world! Not sure how we're going to squeeze that much knowledge into 1 hour, but dammit we'll try! Register here to join: bit.ly/30uVcqS

Delighted to be chairing Thursday's discussion, alongside some powerhouses of the #ContentMarketing world! Not sure how we're going to squeeze that much knowledge into 1 hour, but dammit we'll try! 
Register here to join: bit.ly/30uVcqS