Using the word ‘master’ in your copy is the quickest way to look like an amateur. ‘How to master public speaking’ looks alright at first glance. But when you compare it to: ‘How to speak on the spot without freezing’ There’s a clear winner here, right? The second option

I deleted X off my phone. Here's what happened in 1 month: - I lost 1 follower (we'll see how much that number grows after I post this) - I don't reach for my phone first thing in the morning - I'm haven't been prisoner to the notification bell - I'm out the loop (in business

Why does posting after taking a break feel like such a big deal? I haven’t been active for a month. And posting again just gets scarier and scarier. It’s like when I used to go on nights out as a 15 year old. I’d tell my mum I was just popping out meeting some friends. Next

I had a dandruff problem, I was itchy and self conscious all the time. Then one day I found ScalpGummies and it worked like a charm. Now I can wear my hair how I want, and all the discomfort has gone. ... Fucking hell, what a snoozefest. Let’s try that again: I woke up

No quote makes me cringe like “sell without selling” 🤢 Why are people so afraid of selling? It’s really weird. As if making a sale is some dirty, perverted act. If you’re selling a service that is legit, safe, and actually works – why are you acting like you’re selling snake

My 10 commandments:

Why don’t more restaurants have email lists? Not the HTML crap with 20% discount codes and 5 different pictures of the same steak. But imagine your favourite local Italian sends you an email. You open it, and to your surprise it’s from the chef. He talks about how this time

Sending an email without a CTA has the same energy as seeing a fiver on the floor and taking it to the police station. You're not a saint, you're just an imbecile.

Co-working spaces are really weird. This girl with headphones on keeps talking to the office chihuahua in a baby voice… but really loudly? She just keeps shouting ‘HAVE YOU HAD A BUSY DAY’ every time he walks past. Stfu and leave him alone 😂

“Beware the feral donkey.” That’s the sign outside the Karpaz peninsula in Northern Cyprus – home to hundreds of wild donkeys. We’ve been loads of times. It’s basically a bootleg safari. You rock up with carrots, they shove their heads through your window, race your car like a

People are doing a U-turn on AI. I’ve seen multiple big names who jumped on the train at the start... got bullish about it... even sold courses based around AI prompting... Have now said they don’t use it for writing anymore. Because they’ve realised that with each paragraph

In 28 years later, it's clear that the rest of the world has left the UK to wallow in it's own shit. It's let the infested population breed, evolve and, just be their disgusting little selves. That's kind of what I've done with one of my inboxes. It's 12,000 promotional emails

People get confused with the advice: "you don't need to be a good writer to be a good copywriter". No, you do not need to be the next Tolstoy to write a good email. He'd probably get all weird and make it 1200 pages like War and Peace. BUT YOU STILL NEED TO WRITE WELL. That

Nice to finally get some recognition round here

Stephen King listened to Mambo No.5 on repeat while writing his novels. So, I thought I'd try it while trying to power through 5 belief shifting emails for my client. You know what? It actually worked. I finished all of them in like 3 hours (and they were hefty emails).