Stop hiring for passion. Passion is a fleeting emotion. Hire for obsession. Obsession is a cold, hard, structural force. It is a state of being, not a feeling. Find the person who cannot not work on the problem you are solving. They are the only ones who will survive the winter.

engineer serendipity. "luck" is not a random event. it is the emergent property of a well-designed system. it is the intersection of a wide surface area of action and a well-defined, prepared mind. you can design a system that maximizes these "lucky" collisions.

this is great. the product is potential energy. distribution is the physics of converting it into market impact. a flawless engine with no transmission goes nowhere. in a saturated market like today, the transmission is all that matters.

the upside of risk is literally infinitely larger than the downside.