Every global sportswear giant emerged in response to a cultural moment. Nike rose with the running boom in America, Adidas with Europe’s football culture, and Lululemon with the wellness awakening of the West. SÉON’s emergence is incredibly well-timed. 🧵↓

Growing up, we saw Nigeria's golden age of advertising. But what about design? Wilfred Alfred questions if we've had our "miracle decade" yet and asks if we can still create one. Read more 👇🏽fourthcanvas.co/canvas/perhaps…

Core values aren’t just posters on the wall. Fâ shares how values only live when they’re translated, identified, celebrated, and consulted. Read more 👇🏾 fourthcanvas.co/canvas/how-to-…

Decisive brands are powered by formidable cultures. Formidable cultures rest on lived core values. Values only become core when they’re translated, modeled, and rewarded. One for your Slack or WhatsApp group 👇🏽

"Your culture rises or falls on the daily behaviors you translate, identify, celebrate, and consult" Great read from Fâ

Core values, done right, can change your organization’s trajectory. Not wall frames of ‘Honesty, Integrity…’ but real intention and practicability. I shared more here ↓

This hit home! Victor lays out a practical framework for living out values: Translate, Identify, Celebrate, Consult. More than theory, it’s a playbook. PS: If you've ever wondered how to make core values easier to relate with and live out, you should be reading this 👇🏾

We helped SÉON launch with a bold stance: African athletic excellence deserves world-class representation. A fusion of strategy, philosophy, and design to reject the status quo. Check the full case study ↓

Jersey by Seon cc FourthCanvas

When the stakes are high, you call FourthCanvas ☎️

Last year, we shared on "The Business of Design" with over 2,100 future design leaders at Untitled Designers Lagos, and we're excited to give away 10 tickets to this year's edition happening tomorrow! 🎟️ What are you most excited to learn at the conference? Winners will be chosen at random.

UDC Ticket Giveaway 💥💥💥 Don’t miss out

One thing about FourthCanvas Citizens? They will cook Elite chefs

Congratulations to our friends at Raenest on the launch of their new identity. #TheNewRaenest! 🌍

After a brief pause, The Huddle returns this Thursday.🥳 We’ve missed the conversations, the faces, the spark that happens when creatives gather. let’s pick up where we left off with Colour Fairy Click the link in our bio to join the waitlist.

We’re excited to host our panel at #MoonshotbyTechCabal today featuring Tobi Otokiti, Dumebi Iwuchukwu, and Damian Okafor sharing insights on Leading Through the Pressures of Scale as a Decisive Brand. 📍 Startup Stage 🕑 2PM