Esther Crawford ✨ (@esthercrawford) 's Twitter Profile
Esther Crawford ✨

@esthercrawford

dir of product @meta. angel investor + @sequoia scout. founder @squad (acq'd by @twitter). add me on IG.

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linkhttp://esthercrawford.com calendar_today23-04-2008 21:54:36

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Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

As a millennial I have to admit it’s quite amusing watching my gen z kids get called old and out of touch by my gen alpha kid. “You’ve got brain rot and are skibidi.” “You’re just mid.” And the cycle of roasting continues.

Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

You’ve never used Metamate if you don’t work at Meta. It’s an AI for employees that’s trained on an enormous corpus of internal company docs. I use it all the time for efficiency gains. Any sizable company operating without an internal AI tool is already behind the curve.

Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

Great leaders are opinionated and in the weeds, but they also welcome new information and will swiftly change their mind and pivot the team when wrong.

Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

At some point in your career someone will likely do you wrong. It could be a coworker, a boss, a cofounder or an investor. Either use it as fuel or let it go. Your energy is best spent focusing on what you can control and moving forward.

Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

Nobody will remember: - your salary - how “busy you were” - how many hours you worked People will remember: - the eyemask and sleeping bag

Nobody will remember:
- your salary
- how “busy you were”
- how many hours you worked

People will remember:
- the eyemask and sleeping bag
Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

Even though my YC company is long gone, the relationships built from that experience endure. It’s an incredible program and network. I’m proud to be an alum. Go apply!

Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

I frequently find myself thinking “my kids are my favorite people in the world”. Since I didn’t have this type of super close relationship with my parents it feels very special to have it with my kids.

Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

Finished my 10th year at Burning Man. I keep returning because of the blend of creativity, community & self-expression. Every visit challenges my limits and induces wonder. Adulthood is often serious & repetitive so spaces that invite playfulness & connection are invaluable.

Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

The pool is such a cool and unique shape! Fun fact - the original owner was an architect and he used dynamite to blast the rock out for the pool and just went with the shape that settled. Then he brought the rocks into the home for the 3 fireplaces.

The pool is such a cool and unique shape! Fun fact - the original owner was an architect and he used dynamite to blast the rock out for the pool and just went with the shape that settled. Then he brought the rocks into the home for the 3 fireplaces.
Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

I got to be my 19yr old’s first client today at cosmetology school. For years she’s been passionate about skin care & makeup but seeing her in a professional context to get a facial made it all real. My skin is glowing but so is my heart - I’m proud of her charting her own path!

I got to be my 19yr old’s first client today at cosmetology school. For years she’s been passionate about skin care & makeup but seeing her in a professional context to get a facial made it all real. My skin is glowing but so is my heart - I’m proud of her charting her own path!
Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

Are your meetings large because a lot of collaboration is genuinely required for the success of the product, or are you afraid of having boundaries and telling people no because of what they may say about you during the next review cycle?

Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

My husband and I have spent our careers shifting pixels so it’s fun & inspiring to be creating a physical place together. He was in product at co’s like Uber & Amazon but now runs around on the land with an ATV & chainsaw. We’ve hosted our first retreats & are open for more! 👇🏻

Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

The most shocking thing about parenting teenagers is how often they will text a question they could’ve googled. Like, bruh. That phone in your hand has access to literally all of human knowledge. It will tell you when the pool opens at the YCMA.

Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

The data science team at Meta is on another level. The internal tooling for running experiments plus the rigor and willingness to have hard, intellectually honest conversations about product opportunities and performance is incredible. This is what peak data science looks like.

Esther Crawford ✨ (@esthercrawford) 's Twitter Profile Photo

For years I’ve followed a simple rule: praise publicly, critique privately. Experiences in my childhood and moments in my career when people were needlessly cruel solidified that I’d rather build up, than tear down. One moment especially stands out - when I was a founder, a