"Remember this: Whoever sows sparingly will also reap sparingly, and whoever sows generously will also reap generously." 2 Corinthians 9:6 NIV Time to get to work!

"The greatest skill one can develop is decreasing the time between idea and execution" - Dan Koe

Ever been on hold so long you forgot who/why you called when they answer? I got so used to the background music I thought I was playing it!

It’s inexcusable to release a song or album without full credits in the metadata. Songwriters and producers depend on attribution for visibility, validation, and future opportunities. Don’t deny them. It’s deeply unprofessional.

I lightweight miss the mixtape era. You really had to be there 🖭

Definitely doing this. Still have to reset my internet multiple times a day and have data issues...wtf @verizon

Before you spend $500 on promo, ask yourself: ✓ Is your mix radio-ready? (compression, levels, clarity) ✓ Do you have 3 months of content planned? (socials, behind-the-scenes) ✓ Are your links updated everywhere? (bio, links, all platforms) ✓ Do you have a press kit

Distribution ≠ Outreach. Distribution = uploading to Spotify, Apple, etc. Anyone can do it. Outreach = pitching blogs, getting reviews, building buzz BEFORE release. Blogs want: compelling story, unique angle, quality track. Not just "I made a song."

Radio adds take 4-6 weeks minimum. Here's the real timeline: Week 1-2: Pitch & initial adds Week 3-4: Follow-up calls (this matters) Week 5-6: Reporting & secondary adds No follow-up? Your song dies. Radio is a relationship game.

Working a campaign that hit FM & online Radio, Over 150 real fan downloads, UGC fan videos, and a few hundred K streams Here's what that included: - Weekly radio follow-ups -100+ blog pitches and submissions -Press release distribution -Playlist pitching That's a real press run.

If you're serious about breaking through, drop your Spotify link below. I'll listen and tell you exactly what needs to happen before you invest in promo. No BS. Just real feedback.

What blogs actually want to see in a pitch (from a blogger): - Who are you? (2-3 sentence story, not your life history) - Why this song? (What makes it different/timely?) - LINKS not files - Don't CC us with 50 other sites. That's it. Blogs can get 50+ pitches daily. Make

📻Radio reporting is your proof of concept. During and after your campaign, I always send you a report showing: - Which stations added your song - How many spins per week - Chart position trajectory This data = leverage for the next campaign. Save it.

It's hardest when the people who Should support you don't. You need to find the people who are in your corner and support your vision. Don't waste your energy sharing with anyone who doesn't see.

What's your biggest blocker right now? Getting blog coverage, radio adds, or just knowing where to start? Reply below. I'm reading every comment.

The difference between a "nice" blog feature and a real one: Nice: 50 readers, no SEO value, dead link in 6 months Real: 5K readers, backlink to your site, drives actual traffic & streams Target blogs with real audiences. Not every blog matters.

Radio Submission follow-up call script📻: "Hi [PD], I just wanted to follow up on the track “[Song]” we shared last week and see if you had a chance to give it a listen. I’d love to hear your thoughts whenever you have a moment. Thanks!" That's it. Friendly. Direct. No

Behind the scenes: working on radio promotion for a pop artist. Just Pitched 25 stations. Already got a few confirmations. How? Targeted list, personalized pitches, follow-up. Volume + quality = results.

Thanks to Canvas Rebel for a great feature on me, my business, and running 2 pro basketball teams! Please click here to read: canvasrebel.com/meet-brian-ess…