Super excited to get started on this 👩🏻‍🎓 Thanks for having me Sports Business Inst 😁

After a prolonged period of uncertainties, Everton FC is poised for a takeover, of course subject to regulatory approvals. The club released an official statement yesterday proclaiming the takeover agreement with The Friedkin Group (TFG) where Farhad Moshiri’s Blue Heaven

Sports sponsorship, if used effectively, is one of the most powerful avenues of brand marketing. Precisely why brands are investing millions in maximising the sports platform, from community-level football to the top level professional sports. European Sponsorship Association, in

Delighted to announce that @Hamad_D86 will be joining the SBI team bringing invaluable expertise to expand our impact in the MENA region as a consultant. His skills will be essential in helping us achieve our ultimate goal: empowering our students to reach their highest

Major League Soccer is on its way to establish itself firmly in the club football world. Attendances and finances are growing, the streaming deal with Apple is paying dividends through global traction and stars incoming, club social channels are at an all-time high, which

أكاديمية سكواد بالتعاون مع SBI تطلق دورة: "إدارة أندية كرة القدم" دورة تدريبية يقدمها: السيد "كيث وينيس" (الرئيس التنفيذي السابق لأندية أستون فيلا وإيفرتون وأبردين) فرصة رائعة لاكتساب خبرة مهنية عالمية في إدارة الأندية! رابط التسجيل في الدورة👇🏼 form.jotform.com/250220960050442

SQUAD in collaboration with SBI launches: "Club management in football" A course presented by: Mr. "Keith Wyness" (Former CEO of Aston Villa, Everton and Aberdeen.) A great opportunity to gain global experience in managing clubs! registration link👇🏼 form.jotform.com/250220960050442

The relationship between social media and sports is profoundly interconnected. It has come a long way from being an information source to becoming the medium for interaction and engagement with fans and further looking at a deeper interactivity and monetizing platform. Social

Player transfer is a complex process of signing and selling players as per the club’s or player’s requirement. Technically, it’s a business transaction between two clubs or in case a player is not attached to any club, it’s between the player and the seeking club, but there’s a

Social Media: From Connecting Fans To Becoming An Engagement Platform Sports Business Inst fcbusiness.co.uk/news/social-me…

The impact of Artificial Intelligence (AI) in applications across industries has been immense, accelerated particularly in the last 3-4 years. Virtually no industry is left untouched. In sports too, AI has changed, reprogrammed or helped in re-strategizing multiple areas. In

The 2024-30 period is a fresh journey from UEFA. On one hand, there are new formats for senior men’s club competitions which leads to higher revenue for clubs and on the other hand, there’re the growing challenges of clubs’ financial sustainability, tackling multi-club ownership

They are amongst one of the highest revenue generating football clubs in the world. They also happen to be in the group unofficially called the ‘big six’ in the Premier League. Their home stadium is one of the best in the UK and arguably, in Europe, home to not just the club’s

Is it the time for European football leagues to adopt direct-to-consumer (DTC) streaming on a full scale? A burning question being discussed across the boards and powers-to-be across the leagues seem to be moving in that direction. Some steps have already been taken by selected

Recently released Deloitte’s Annual Review of Football Finance edition reveals that European football market touched €38bn aggregate revenues in 23/24, out of which, the contributing share of ‘big five’ leagues is €20.4bn, that is 54% of the total. Looking back at the revenue

Sponsorship essentially is a collaborative arrangement between a property which could be an event or place or person and brand where the property offers its platform and its followers for promoting the brand in exchange of financial or in-kind support. It has gone on to become of

Financial disparity amongst leagues and clubs has been a topic worth discussing for a long time. And the concerning chasm just seems to be increasing in a layered manner. - The very first layer can be considered to be the increasing gap between the group of  ‘big five’ leagues

Financial inequality amongst leagues and clubs is not only a topic of discussion but it is a structural reality. The concerning inequality just seems to be increasing in a layered manner. - The very first layer can be considered to be the increasing gap between the group of

💻 Stay updated with our brand new newsletter. 📰 The new bi-weekly newsletter from SBI contains value-based knowledge to keep you ahead of the game. Each is section is curated to give you all the relevant informations in the football business. ➡️ News - most relevant updates

How Football Clubs Monetise Sponsorship Inventory thefootballweek.com/2025/12/07/foo… via @The Football Week