Hosted a panel on #management today Financial Times Key theme was an ability to empathise with others – couldn’t agree more.

Dissappointing: FCA rules out enforcement action over RBS restructuring unit - ft.com/content/8600c1… via Financial Times

Everard Hunder @AtomicAdMan Awareness has some shortcomings as a metric, but at least we know it’s predictably high for larger brands and lower for smaller brands in a category; - ... implication for growth! whereas satisfaction (surprisingly) has about zero correlation with market share.

*QUICK READ* Adobe say 72% of marketers now use some form of AI. Find out what this means for you and your future marketing mix: gotooma.com/2SR8IRR What do you think? #DigitalMarketing #AI

Your boss is now more likely to train you up, thanks to a dwindling talent pool trib.al/pPLco0R

#FridayFunDay #GDPR

*LAST CHANCE FOR TICKETS* 3 places remain on our advanced marketing automation and eCRM course next week. It's been months in the planning and I'm incredibly proud of the final result. If you want to be ready to scale your eCRM activity in 2019, book now > gotooma.com/2JXEfNW

*SALE* Our Introduction to Marketing Automation & eCRM training course on 12th December has been reduced to £69.99 for a (very) limited time. Book now > gotooma.com/2R8XPcQ *** Over 95% of all attendees surveyed would recommend our courses. Find out why on the 12th December!

How do you compare? Take a look at our Marketing Automation Adoption Model to understand how far advanced you are. Tweet us to let us know gotooma.com/2DMiBLy

*FINAL CHANCE* to grab an amazing discount on our Introduction to Marketing Automation & eCRM training course in December. gotooma.com/2QyjbDD Perfect if you're new to automation and want to understand how it will impact your marketing activity. Discount ends tonight.

*FREE MARKETING AUTOMATION DROP-IN* This Christmas, we’re giving away 10 free face-to-face marketing automation advice sessions in London next Weds 12th Dec. To take part, book here now: gotooma.com/2Sxs9hN Please share! Subject to availability & acceptance of our event T&Cs

*HOW TO PROVE VALUE QUICKLY* This week, we take a look at how to prove the value of marketing automation quickly. This is the first in a series of three new articles. We start with the software you need. gotooma.com/2EelAx9

Happy New Year! Tickets (FREE) are available for the first Marketing Automation Network meetup of 2019: gotooma.com/2TqsrXU Come along on Tuesday 22nd January to hear about Customer Journey Marketing: A new approach to CRM Register now: gotooma.com/2TqsrXU

WIN PRIZE DRAW: Get more from your training. Win twelve, half-hour monthly mentoring sessions when you book one of our courses. Book now > gotooma.com/2Cb2cO6 Enter for free by post. Entry subject to terms and conditions. More info: gotooma.com/2C7mMPy

*NEW ARTICLE* How to prove value in marketing automation quickly - Read our final post on how to how to analyse your campaign results: gotooma.com/2Cd7s3V #marketingautomation #training

Thanks to everyone who came along last night! We're organising another Marketing Automation Network event in February. Keep an eye out on LinkedIn for details, or sign up to the OMA newsletter here: gotooma.com/2UcG8dD #marketing #marketingautomation #crm #eCRM

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Interesting to compare this with the one hit wonder pattern found in #music #brand ft.com/content/2b8dac… via Financial Times

It's that time of year again...time for the Financial Times charity auction for Alzheimer's Research UK! stores.ebay.co.uk/alzheimersrese…

The catch 22 ruling that means you need to get creative when re-consenting existing customers ahead of #GDPR: buff.ly/2mPIxMP