Perfume enthusiasts have been collecting 100s of fragrances way before social media became a thing.
People who are enthusiasts of a certain thing like to build collections of that said thing. From inexpensive items like mugs, to expensive watches, people have always collected.
My aunty is always singing happy birthday to someone on her whatsapp status 😂 (she knows someone doing birthday almost every day). She throws in a little dance sometimes, she takes it very serious 💀