COMMB welcomes Adam Butterworth as Interim President! "Hopefully the experience I bring will help with the successful launch of our new Audience Measurement platform & contribute to the COMMB’s broader role in growing OOH in Canada." - Adam Butterworth, Interim President, COMMB

Winter came early in Canada! Did you know 26% of snow tire buyers say OOH ads improve their brand perception? Reach safety-conscious drivers with a medium they trust—OOH! Sign up for our newsletter at bit.ly/COMMBnewsletter to stay up to date on the release of new materials!

Best OOH creative last week— via OOH Today Full article: oohtoday.com/ooh-best-creat… —- Sign up for our newsletter at bit.ly/COMMBnewsletter to stay up to date on the release of new materials!

Canadians love being outside all year round— 8 in 10 Canadian households embraced outdoor activities last winter. Why not tap into that same outdoor energy with OOH? Catch your audience where they live, work, and play—right outside their door. #COMMBDataTuesdays #OOHAdvertising

Best OOH creative last week— via OOH Today Full article: oohtoday.com/ooh-best-creat… —- Sign up for our newsletter at lnkd.in/gjuTaBSJ to stay up to date on the release of new materials!

65% of Canadians believe the economy will stabilize/improve in the coming months—up from 48% a year ago. It’s the perfect time to leverage OOH to reach an audience who is increasing budgets, spending more, and in extra celebratory moods! #COMMBDataTuesdays #OOHAdvertising

As the year comes to a close, COMMB would like to extend our warmest wishes. Thank you for your continued trust, collaboration, and support. May this holiday season bring you joy, peace, and moments of connection with loved ones. Here’s to a bright and successful year ahead! 🍾🥂

Best OOH creative last week— via OOH Today Full article: oohtoday.com/ooh-best-creat… —- Sign up for our newsletter at lnkd.in/gjuTaBSJ to stay up to date on the release of new materials!

As we wrap up 2024, we want to take a moment to thank everyone for the incredible support and love you’ve shown #COMMBDataTuesdays ! Your engagement and conversations truly made it all worthwhile. Stay tuned for even more in 2025!

Best OOH creative last week— via OOH Today Full article: oohtoday.com/ooh-best-creat… —- Sign up for our newsletter at lnkd.in/gjuTaBSJ to stay up to date on the release of new materials!

Canadians set an average of 1.7 resolutions each year, with 29% focused on improving fitness and nutrition. Other popular goals include strengthening relationships and advancing careers. Strategize your OOH to cater to these aspirations! #COMMBDataTuesdays #newyear

Best OOH creative last week— via OOH Today Full article: lnkd.in/gH_PDuJV —- Sign up for our newsletter at lnkd.in/gjuTaBSJ to stay up to date on the release of new materials!

COMMB is excited to welcome Rebecca Wan as our new Marketing Communications and Research Coordinator! With a strong background in psychology and research, Rebecca brings a unique perspective that will help us enhance our communications strategies and drive impactful research.

According to PATTISON Outdoor & Horizon Media ’s Finger on the Pulse study, 88% of Canadians stopped to watch a 3D OOH ad for 1-2 cycles — a clear sign that this dynamic format grabs attention like no other. It’s time to leverage 3D more to create memorable, immersive experiences

Submissions are open for the 2025 Canadian Out-of-Home Awards!Showcase your best OOH from 2024 & join us on May 15 at the Arcadian Court in Toronto. - Submit by: April 9, 2025 - Sponsorships available - Tickets: lnkd.in/gWPn_F26 (COMMB members, inquire about discounts)

OOH continues to shine in the evolving media landscape, with a predicted 10% growth in global ad spend this year according to a report by WARC —outpacing other traditional channels. As a unique, real-world medium, OOH captures attention like no other. PC: Vistar Media

Best OOH creative last week— via OOH Today Full article: lnkd.in/g48XrQzS —- Sign up for our newsletter at lnkd.in/gjuTaBSJ to stay up to date on the release of new materials!

OOH is on the rise! In 2024, transit ads on buses, subways, and taxis saw an impressive 8.3% growth. As people get on the move, your brand could be right there with them. Time to take your message to the streets! Sign up for our newsletter at lnkd.in/gjuTaBSJ

OOH is evolving! With 31,000+ screens across Canada and more than half already connected programmatically, DOOH is the future of advertising. Reach your audience like never before— anytime, anywhere. Source: IAB Canada — Sign up for our newsletter at bit.ly/COMMBnewsletter

Here's the COMMB #OOH Awards 2025 Judging Panel dailydooh.com/archives/168209