Blair Dowler (@blairadowler) 's Twitter Profile
Blair Dowler

@blairadowler

As you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others. - Audrey Hepburn

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linkhttp://linkd.in/yZTqud calendar_today07-07-2009 18:13:42

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Blair Dowler (@blairadowler) 's Twitter Profile Photo

#MKTG475, as we get into our course/social chats, we analyze how we use social media. @dataai State of Mobile 2024 report shows interesting trends - an increase in total time spent on social apps with users moving away from posting personal content. Read⤵️ socialmediatoday.com/news/new-repor…

Blair Dowler (@blairadowler) 's Twitter Profile Photo

#MKTG475 Spring '24-1 Q2⃣: It's all about strategy this week. Tell us about a brand you think has a spot-on or overall effective social media strategy and why. What platforms do they use? Why do they work? (People - influencers, reality stars, etc. - also have personal brands!)🤳

Blair Dowler (@blairadowler) 's Twitter Profile Photo

#MKTG475 Spring '24-1 Q3⃣: Like us all, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, "What if this fails?" What brand/company do you feel misses the mark with social media? Why? What should it change? 📷⚠️❌

Blair Dowler (@blairadowler) 's Twitter Profile Photo

#MKTG475 Spring '24-1 Q4⃣ : Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀

Blair Dowler (@blairadowler) 's Twitter Profile Photo

#MKTG475 Spring '24-1 Q5⃣: Wow - it's our final ❌ discussion!🤯 We've talked about strategies, mishaps and great content. Now, let's chat about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🕹️

Blair Dowler (@blairadowler) 's Twitter Profile Photo

As we discuss how we use social media, this article highlights how platforms evolve and are used differently across generations. Recently, Instagram & TikTok outranked Google in local searches among Gen Z - a major, interesting shift. Read more⤵️ #mktg475 marketingdive.com/news/google-ti…

Blair Dowler (@blairadowler) 's Twitter Profile Photo

#MKTG475 Spring '24-2 Q2⃣: This week is all about strategy. Tell us about a brand you think has a spot-on or overall effective social media marketing strategy and why. What platforms do they use? Why do they work? (People - influencers, reality stars, etc. – can also be brands!)

Blair Dowler (@blairadowler) 's Twitter Profile Photo

#MKTG475 Spring '24-2 Q3⃣: Like us all, brands (even top brands) make mistakes, fall short and/or fail. As we form strategies and campaigns, we may think, "What if this fails?" What brand/company do you feel misses the mark with social media? Why? What does it need to change?❌⚠️

Blair Dowler (@blairadowler) 's Twitter Profile Photo

#MKTG475 Spring '24-2 Q4⃣: It's almost campaign planning time! What current social media marketing trends will you incorporate into a campaign and overall strategy for your client? Why do these trends resonate with social media users, specifically your client's target market?

Blair Dowler (@blairadowler) 's Twitter Profile Photo

#MKTG475 Spring '24-2 Q5⃣: Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀🤩

Blair Dowler (@blairadowler) 's Twitter Profile Photo

#MKTG475 Spring '24-2 Q6⃣: It's our last X discussion!🤯 So far, we've discussed current social trends, mishaps and content. Now, let's talk about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️

Blair Dowler (@blairadowler) 's Twitter Profile Photo

Well.. maybe 1⃣ more for #MKTG475 Spring '24-2! Q(EC): As we wrap, how have your thoughts toward social media and marketing changed? Maybe your perspective hasn't changed much at all? Do you now foresee yourself having a career in social media marketing? Why or why not❓🤔📲